Aprio

FP&A Manager, Go-To-Market Strategy

Aprio

full-time

Posted on:

Location Type: Hybrid

Location: Atlanta • United States

Visit company website

Explore more

✨ AI Apply
Apply

Tech Stack

SQL

About the role

  • Support budgeting, quarterly/annual forecasting, and monthly variance analysis for Sales & Marketing.
  • Maintain financial models that link marketing and sales investments to revenue and margin (LTV, CAC, ROAS).
  • Help build attribution reporting and evaluate channel performance (paid, organic, events, email, partnerships).
  • Work with Sales and Marketing to integrate CRM and marketing automation data (HubSpot) into financial models and dashboards.
  • Deliver actionable insights and recommendations to marketing and sales partners to optimize spend.
  • Develop and maintain KPI dashboards and reports for business partners and leadership.
  • Conduct ROI analyses for campaigns and initiatives; run scenario and sensitivity analyses.
  • Contribute to business cases for new programs, headcount, channel tests, and product launches.
  • Collaborate with FP&A team members to improve processes and automate reporting.

Requirements

  • 4+ of FP&A, finance, or analytics experience, ideally from a larger organization or high-growth company.
  • Experience supporting Marketing and/or Sales functions and measuring marketing performance.
  • Familiarity with CRM and marketing automation systems (HubSpot preferred).
  • Working knowledge of marketing metrics: LTV, CAC, ROAS, conversion rates, attribution basics.
  • Strong financial modeling and analytical skills; proficiency with Excel; SQL experience preferred.
  • Experience with financial forecasting and BI/visualization tools (Workday, Adaptive Insights, Power BI, etc.).
  • Clear communication and collaboration skills — able to present analysis to non-finance partners.
  • Bachelor’s degree in Finance, Accounting, Economics, Data Science, or related field.
Benefits
  • - Medical, Dental, and Vision Insurance on the first day of employment
  • - Flexible Spending Account and Dependent Care Account
  • - 401k with Profit Sharing
  • - 9+ holidays and discretionary time off structure
  • - Parental Leave – coverage for both primary and secondary caregivers
  • - Tuition Assistance Program and CPA support program with cash incentive upon completion
  • - Discretionary incentive compensation based on firm, group and individual performance
  • - Incentive compensation related to origination of new client sales
  • - Top rated wellness program
  • - Flexible working environment including remote and hybrid options
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
financial modelingvariance analysisROI analysisscenario analysissensitivity analysismarketing metricsExcelSQLfinancial forecastingdata analysis
Soft Skills
communicationcollaborationanalytical skillspresentation skills