Growth Marketing Manager – User Acquisition, Mobile Subscription Products

AppNation

Growth Marketing Manager responsible for user acquisition across AI-powered mobile apps. Overseeing budget strategy, performance optimization, and collaborative advertising campaigns.

Posted 7/31/2026full-timeIstanbul • 🇹🇷 TurkeyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and scaling user acquisition budgets for mobile apps, utilizing deep funnel data to inform budget decisions and optimize campaign performance across multiple platforms. Strong collaboration skills with product, creative, and data teams to enhance ad concepts and acquisition strategies.

Highest-signal resume keywords

User Acquisition Budget ManagementGoogle AdsApple Search AdsMeta AdvertisingDeep Funnel Data Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationPerformance TrackingBudget ScalingMobile AttributionSKAN Principles

Soft Skills

Strong CommunicationCollaboration

Tools & Technologies

AppsFlyerAdjustAmplitudeAI-Powered Tools

Industry Keywords

Mobile AppsUser AcquisitionReturn on Ad Spend (ROAS)Average Revenue Per User (ARPU)Lifetime Value (LTV)

Tech Stack

Tools & technologies

AndroidiOS

About the role

Key responsibilities & impact

plan, launch, and optimize high-budget UA campaigns across Google Ads, Apple Search Ads, Meta, and TikTok to maximize ROAS and scale aggressively.
own a continuously growing marketing budget, tracking spend end-to-end across every channel while protecting marginal ROAS.
track deep funnel data — retention, conversion, ARPU, and pLTV/pROAS - by campaign, creative, and cohort to decide where and how much to scale.
identify high-performing campaign, creative, and audience combinations early and scale them fast and aggressively.
collaborate closely with product, creative, and data teams to develop high-performing ad concepts and improve the acquisition funnel.
maintain direct relationships with account managers at Google, Meta, and Apple to resolve issues and unlock new opportunities.
use MMPs (AppsFlyer/Adjust) and Amplitude to turn raw data into profitable scale decisions.
leverage modern tools, including AI-powered tools, to work faster and smarter.

Requirements

What you’ll need

3-5+ years of experience managing and scaling user acquisition budgets for mobile apps (iOS & Android)
a track record of taking a budget and growing it continuously while maintaining performance - your expertise is scaling, not just running campaigns.
deep hands-on experience with Google Ads, Apple Search Ads, Meta, and TikTok (AppLovin is a plus)
comfort working with deep funnel data (retention, ARPU, LTV, pROAS) and turning it into concrete budget decisions.
understanding of SKAN purchasing principles and mobile attribution; familiarity with MMPs and Amplitude
ability to take ownership, make budget decisions, and deliver results independently.
strong communication skills and ability to collaborate in a fast-paced environment.

Benefits

Comp & perks

competitive compensation and benefits
private health insurance
meal and commute support
relocation support
flexible working options