Media Buyer – Emerging Channels

AppLovin

Media Buyer for Growth Marketing at AppLovin expanding paid acquisition and establishing digital marketing strategy across new channels. Driving measurable growth with a meaningful budget and data-driven decisions.

Posted 7/10/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in paid media buying, campaign optimization, and creative strategy development across multiple platforms. Proficient in data analysis and performance tracking to drive incremental growth and improve conversion rates.

Highest-signal resume keywords

Paid Media BuyingCampaign OptimizationCreative Strategy DevelopmentData AnalysisConversion Rate Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Performance MonitoringBidding Strategy AdjustmentAudience TargetingBudget ManagementTest-and-Learn MethodologyLanding Page TestingSQL

Soft Skills

Attention to DetailIndependent OperationCreative Thinking

Tools & Technologies

ClaudePosthogBI ToolsSupersetLooker

Industry Keywords

Growth ChannelsKPI ManagementCreative Team DirectionPerformance TrackingIncremental Growth

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Design, run, and read structured paid marketing tests on new growth channels
Optimize and monitor campaign performance by adjusting bidding strategies, audience targeting, managing budget pacing, and creative testing
Support technical operations for existing/new channels i.e QA conversion mapping, ensure accurate performance links back to ad platform algorithms
Manage channels against internal goals and KPIs, and adjust spend toward what's genuinely incremental
Own creative strategy across channels - ideate concepts, brief and direct the creative team, and tailor format and messaging (image vs. video, hook-driven vs. storytelling) to what converts best per channel

Requirements

What you’ll need

3+ years of direct, hands-on-keyboard execution experience in paid media buying across multiple platforms
Ability to operate independently, with strong attention to detail regarding performance and budget changes, platform-level delivery discrepancies and tracking drops
Strong test-and-learn track record, data driven, and creative
Bonus if you have experience with landing page testing and conversion rate optimization
Comfort with Claude, SQL, Posthog, and BI tools like Superset, Looker, or similar

Benefits

Comp & perks

Meaningful budget to deploy
Team that has built the LTV, ROAS, and incrementality measurement behind our paid program