Mobile App Marketing Manager – m/w/d

apploft. GmbH

Mobile App Marketing Manager strategizing app marketing goals for user acquisition and activation through various channels. Collaborating with project management for tailored solutions to clients' needs.

Posted 6/30/2026full-timeRemote • 🇩🇪 GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in App Store Optimization (ASO) and mobile marketing strategies, with a strong focus on user acquisition, performance campaign management, and marketing attribution. Proficient in analyzing market trends and optimizing budgets for platforms like Google Ads and Apple Ads.

Highest-signal resume keywords

App Store Optimization (ASO)Google Ads Campaign ManagementApple Ads Campaign ManagementMarketing AttributionMobile Marketing KPIs

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

User AcquisitionPerformance Campaign ManagementKeyword AnalysisBudget OptimizationMarket Trend Evaluation

Soft Skills

Persuasive PresentationTeam Collaboration

Industry Keywords

Mobile MarketingApp Store MarketingOrganic ChannelsPaid ChannelsClient Consulting

About the role

Key responsibilities & impact

You design strategies to achieve app marketing goals such as user acquisition and activation through both organic and paid channels.
By analyzing and optimizing keywords and store presence, you increase rankings and downloads in the ASO area.
You are responsible for creating and optimizing budgets for performance campaigns on platforms such as Google, Meta, or Apple Ads.
In close coordination with our project management and Experience Design teams, you develop tailored solutions for our clients.
You act as a consultant for our clients by continuously evaluating current market trends, new channels, and AI potentials in mobile marketing.

Requirements

What you’ll need

You have a completed degree (Business Administration, Marketing, or similar), or comparable vocational training.
You bring solid hands-on experience in ASO and App Store Marketing (especially Apple Ads and Google App Campaigns) in planning, execution, and use of tools.
You have a good understanding of marketing attribution and mobile marketing KPIs across the user journey.
You share our passion for well-crafted mobile apps and enjoy working in a growing team with a high degree of responsibility.
You can present your ideas persuasively internally and to clients.
You have good German and English skills.

Benefits

Comp & perks

Exciting mobile app projects for well-known clients such as LOTTO Niedersachsen, POCO, Edeka, Hipp, or Bijou Brigitte.
An experienced team – with diverse opportunities to learn from each other, grow, and make an impact.
PERSONAL DEVELOPMENT IS A TOP PRIORITY FOR US.
Flat hierarchies and a familiar, open working atmosphere.
Flexible working hours and optimal equipment for home office work.
Work with the latest technologies.
Regular internal hackathons.
Bike leasing option and fitness club subsidy.
Team events such as summer party and Christmas celebration.
Pets are welcome.