Paid Media Executive
Bulk™
Job Level
Mid-LevelSenior
About the role
- Lead efforts to optimize monetization strategies and enhance revenue generation for Hily dating app.
- Drive business growth through data-driven decision-making and experimentation.
- Collaborate closely with cross-functional teams including design, analytics, user research, and engineering to implement impactful features that increase both user engagement and revenue.
- Design and manage A/B tests, pricing strategies, and monetization experiments; analyze outcomes and iterate.
- Align cross-team stakeholders on monetization goals and define KPIs and financial metrics to evaluate performance.
Requirements
- 3+ years of experience as a Product Manager, with a focus on monetization strategies.
- Proven track record of successfully optimizing and scaling monetization features (e.g., subscriptions, in-app purchases, ads).
- Strong background in leveraging data analysis to refine monetization models and improve revenue performance.
- Experience in managing A/B testing, pricing strategies, and experimentation to enhance monetization results.
- Excellent teamwork and stakeholder management skills, with the ability to align monetization goals across teams.
- Familiarity with financial metrics and KPIs for evaluating the effectiveness of monetization strategies.
