appflame

Lead Marketing

appflame

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇦 Ukraine

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Job Level

Senior

Tech Stack

Tableau

About the role

  • Take complete ownership of marketing results: traffic, conversions, ROI
  • Launch and scale advertising campaigns on Meta (Facebook/Instagram Ads)
  • Optimize budgets, CAC, LTV, ROAS, and other key metrics
  • Test hypotheses, analyze results, and adapt approaches quickly
  • Build the creative process: from briefing to launch
  • Work with analytics, build attribution, and track funnels
  • Experiment with new channels: SEO, email, content, partnerships, influencers
  • Report on results and share insights with the team

Requirements

  • 3+ years Meta Ads experience (Facebook/Instagram)
  • Performance marketing understanding: metrics (CAC, LTV, ROAS, CR), funnels, attribution
  • Upper Intermediate English or higher
  • Independence & accountability: you don't wait for tasks — you set goals and achieve them
  • Strategic thinking: you can build a marketing strategy, in addition to running ads
  • Creative approach: you understand what works in communication, and can brief creatives
  • Analytical skills: comfortable working with data, Tableau, spreadsheets, and Amplitude
  • Proactivity: you see problems and solve them before anyone asks
  • Experience building marketing from zero (0→1) will be an advantage
  • Knowledge of other channels: Google Ads, TikTok Ads, SEO, content marketing, and email will be an advantage
  • Experience in startups or fast-growing products will be an advantage
  • Understanding of product marketing and working with product teams will be an advantage
Benefits
  • Great benefits package and fair compensation
  • Transparent evaluation of work based on personal performance indicators
  • Well-established processes and great opportunities to grow within the company
  • Involvement in the development of Ukrainian products that compete with the world's best market players
  • Meaningful and useful products created to serve a specific purpose rather than make money for shareholders
  • Be around like-minded people who work on results
  • Direct contact with Snapchat, Facebook, Google, Apple, and access to their best practices

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Meta AdsFacebook AdsInstagram Adsperformance marketingCACLTVROASSEOemail marketingcontent marketing
Soft skills
independenceaccountabilitystrategic thinkingcreativityanalytical skillsproactivity
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