About the role
- Take complete ownership of marketing results: traffic, conversions, ROI
- Launch and scale advertising campaigns on Meta (Facebook/Instagram Ads)
- Optimize budgets, CAC, LTV, ROAS, and other key metrics
- Test hypotheses, analyze results, and adapt approaches quickly
- Build the creative process: from briefing to launch
- Work with analytics, build attribution, and track funnels
- Experiment with new channels: SEO, email, content, partnerships, influencers
- Report on results and share insights with the team
Requirements
- 3+ years Meta Ads experience (Facebook/Instagram)
- Performance marketing understanding: metrics (CAC, LTV, ROAS, CR), funnels, attribution
- Upper Intermediate English or higher
- Independence & accountability: you don't wait for tasks — you set goals and achieve them
- Strategic thinking: you can build a marketing strategy, in addition to running ads
- Creative approach: you understand what works in communication, and can brief creatives
- Analytical skills: comfortable working with data, Tableau, spreadsheets, and Amplitude
- Proactivity: you see problems and solve them before anyone asks
- Experience building marketing from zero (0→1) will be an advantage
- Knowledge of other channels: Google Ads, TikTok Ads, SEO, content marketing, and email will be an advantage
- Experience in startups or fast-growing products will be an advantage
- Understanding of product marketing and working with product teams will be an advantage
- Great benefits package and fair compensation
- Transparent evaluation of work based on personal performance indicators
- Well-established processes and great opportunities to grow within the company
- Involvement in the development of Ukrainian products that compete with the world's best market players
- Meaningful and useful products created to serve a specific purpose rather than make money for shareholders
- Be around like-minded people who work on results
- Direct contact with Snapchat, Facebook, Google, Apple, and access to their best practices
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Meta AdsFacebook AdsInstagram Adsperformance marketingCACLTVROASSEOemail marketingcontent marketing
Soft skills
independenceaccountabilitystrategic thinkingcreativityanalytical skillsproactivity