Social & Content Lead

Apollo Scooters

Social & Content Lead at Apollo developing and owning social strategies across YouTube, TikTok, and Instagram. Directing creative contributors and ensuring compelling content aligned with product launches and campaigns.

Posted 7/5/2026full-timeShawnee • Kansas • 🇺🇸 United StatesSenior💰 $65,000 - $85,000 per yearWebsite

Tech Stack

Tools & technologies

Apollo

About the role

Key responsibilities & impact

You orchestrate. Your day isn't behind a camera — it's directing a roster of creators, affiliates, and videographers, turning their output into a coherent, compelling story for Apollo across three platforms.
You trade product and access for content, manage contributors at scale, and run a methodical test-and-learn system that tells us what actually works — by platform, by format, by angle.
You bring the craft to know good content and direct it.
The social strategy and content calendar across YouTube, TikTok, and Instagram — aligned to product launches, campaigns, and paid media.
A structured creative testing system: hypotheses, variants, results, iteration — not one-off posts.
The full creator lifecycle: sourcing, outreach, negotiation (often product-for-content, not cash), briefing, production oversight, and delivery.
Planning and running shoots — the filming schedule, the content pipeline, and high-quality footage when the moment calls for it.
Repurposing existing footage into short-form social and ad-ready content at consistent volume.
Day-to-day social management — posting, replying to comments and DMs.
Sourcing and onboarding new micro and UGC creators as the roster grows.
Monthly social KPIs and reporting — clear analysis and recommendations you act on.
Brand partnerships and collaborations that expand Apollo's reach.

Requirements

What you’ll need

You've independently owned a channel or social strategy and can point to results you drove without anyone directing you.
You think in systems — you build repeatable processes and run disciplined creative tests, rather than chasing trends one post at a time.
You're AI-native in practice: you automate creator outreach, generate and test creative variance, edit faster, and pull reporting using AI as a default, not a novelty (Higgsfield and similar tools included).
You've coordinated creative teams in an agency or in-house environment.
Bonus: you have hands-on videography and editing experience — you can shoot and cut when needed, and you know good content when you see it and can articulate why.
You know YouTube cold — long and short-form — and you're fluent in what performs on Shorts, Reels, and TikTok, and why.
You're relentless at sourcing and signing creators; cold outreach doesn't faze you.
You're self-directed, highly organized, and run multiple creator workstreams without dropping anything.
You're proactive, quick to adopt new technology, and you think outside the box.

Benefits

Comp & perks

Competitive salary, commensurate with experience
A scooter for the summer, on us
Employee discount on the full Apollo lineup
Extended health benefits
A founding-team seat on the function: you're building social from the ground up, not inheriting someone else's playbook

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Content Calendar ManagementVideographyEditingCreative DirectionData Analysis

Soft Skills

Self-DirectedHighly OrganizedProactiveCreative Problem-Solving