Apply

Ready to go for it?

AI Apply speeds things up—apply directly if you prefer.

FREE ACCESS
5,000–10,000 jobs/day
JobTailor Logo

See all jobs on JobTailor

Search thousands of fresh jobs every day.

Discover
  • Fresh listings
  • Fast filters
  • No subscription required
Create a free account and start exploring right away.
Aplazo

Senior CRM Manager

Aplazo

Lead Aplazo's CRM strategy, designing personalized customer journeys and engagement campaigns. Collaborate across teams to enhance customer experiences with a focus on AI integration.

Posted 7/27/2026full-timeMexico City • 🇲🇽 MexicoSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in designing and executing multi-channel marketing campaigns, utilizing CRM platforms and advanced analytics to drive customer engagement and segmentation. Proficient in A/B testing methodologies and budget management, with a strong focus on continuous improvement and team development.

Highest-signal resume keywords
Multi-Channel Campaign DesignCustomer SegmentationA/B Testing MethodologyCRM PlatformsBudget Management

ATS Keywords

Tailor your resume
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Campaign AnalyticsSQLAdvanced ExcelCleverTapTwilio
Soft Skills
MentoringCollaboration
Tools & Technologies
CRM PlatformsAI ToolsMessaging Platforms
Industry Keywords
Email MarketingSMS MarketingWhatsApp MarketingPush NotificationsIn-App Messaging

Tech Stack

Tools & technologies
SQL

About the role

Key responsibilities & impact
  • Design and execute multi-channel campaigns — email, SMS, WhatsApp, push, in-app.
  • Build automated communication journeys grounded in deep customer segmentation.
  • Design and run A/B tests and publish performance reports.
  • Own the budget and monthly allocation for messaging platforms and marketing tools.
  • Actively incorporate AI tools into CRM workflows.
  • Mentor and develop CRM Specialists.
  • Collaborate with product, marketing, commercial, and credit teams.
  • Drive continuous improvement in CRM processes and tooling.

Requirements

What you’ll need
  • BA in Marketing, Business Administration, Communications, International Relations, or a similar field.
  • Excel (intermediate)
  • CRM platforms
  • Campaign analytics
  • Customer segmentation
  • A/B testing methodology
  • SQL (advanced level) - Nice to Have
  • Advanced Excel - Nice to Have
  • CleverTap knowledge - Nice to Have
  • Twilio knowledge - Nice to Have
  • Spanish — Native
  • English — Advanced

Benefits

Comp & perks
  • Professional development
  • Flexible work arrangements