Aplazo

CRM Project Specialist

Aplazo

full-time

Posted on:

Location Type: Hybrid

Location: Mexico City • Mexico

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Tech Stack

SQL

About the role

  • Lead CRM projects through all phases: Definition, Measurement, Analysis, Implementation, and Control.
  • This includes hands-on campaign execution, rigorous A/B testing, and the technical implementation of automated communication flows.
  • Monitor and optimize key performance indicators such as LTV (Lifetime Value), GMV, and Profitability.
  • Utilize SQL to segment audiences, build deep-dive reports, and identify behavioral insights that inform strategy.
  • Design scalable processes for automated customer journeys and lifecycle management.
  • Work closely with Marketing, Product, and Credit teams to ensure seamless execution of complex customer communications.

Requirements

  • Experience: 2+ years of experience in CRM, Growth, Product or Data Marketing, preferably in Startups/Fintech.
  • Technical Skills: Basic SQL skills.
  • Advanced Excel.
  • Experience with CRM automation tools.
  • Understanding of Growth metrics.
  • Soft Skills: Process-oriented.
  • Results-driven.
  • Analytical mindset.
  • Excellent project management skills.
  • Academic background (studies or certifications) Bachelor’s degree in Industrial Engineering, Marketing (Data-Oriented), Economics, Actuarial Sciences or related quantitative fields.
  • Languages Spanish English (Level: fluent).
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
SQLExcelCRM automationA/B testingcampaign executioncustomer journey designlifecycle managementdata analysisperformance measurementbehavioral insights
Soft Skills
process-orientedresults-drivenanalytical mindsetproject management
Certifications
Bachelor’s degree in Industrial EngineeringBachelor’s degree in MarketingBachelor’s degree in EconomicsBachelor’s degree in Actuarial Sciences