Director, ECP Marketing

Apellis Pharmaceuticals

Director of ECP Marketing responsible for brand strategy and execution for Eye Care Professionals at Apellis. Leading a team and managing relationships across marketing organization.

Posted 5/7/2026full-timeRemote • 🇺🇸 United StatesLead💰 $200,000 - $300,000 per yearWebsite

About the role

Key responsibilities & impact

Lead end-to-end marketing execution for the ECP vertical, balancing strategic rigor with speed.
Set clear strategic direction for creative development and maintain a high bar for clarity, relevance, and consistency.
Oversee major campaigns, sales enablement initiatives, and conference strategy as critical brand and commercial moments.
Partner closely with the Agency of Record to deliver impactful, insight-led work.
Act as both an advocate for the ECP vertical and a steward of the broader brand ecosystem.
Own and evolve the brand strategy for the Eye Care Professional audience, grounded in deep customer understanding and insight.
Own and manage the ECP marketing budget across all major areas.
Support the continuous evolution and emboldening of ECP messaging through strong partnership with Medical, Regulatory, and Legal teams.
Lead, mentor, and develop a team of experienced marketers.

Requirements

What you’ll need

10+ years of progressive marketing experience, with leadership at the Director level or equivalent
Strong experience in brand strategy, segmentation, and customer-centric marketing
Experience marketing to professional audiences (healthcare, B2B, or other specialized professional segments preferred)
Proven ability to manage complex budgets and make disciplined investment decisions
Demonstrated success leading cross-functional initiatives and influencing senior stakeholders
Experience leading agency partners and overseeing creative development
Exceptional strategic thinking, communication, and relationship-building skills.

Benefits

Comp & perks

401(k) plan with company match
Inclusive family building benefits
Flexible time off
Summer and winter shutdowns
Paid family leave
Disability and life insurance
Comprehensive benefits package

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand strategysegmentationcustomer-centric marketingbudget managementcross-functional initiativescreative developmentmarketing executionsales enablementcampaign managementinsight-led work

Soft Skills

strategic thinkingcommunicationrelationship-buildingleadershipmentoringteam developmentadvocacycollaborationinfluencingclarity