Digital Media Specialist

Animal Legal Defense Fund

Digital Media Specialist managing ALDF’s digital presence across websites and advertising channels. Collaborating with various teams to create effective advocacy-driven content and implementing digital marketing strategies.

Posted 7/17/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $71,509 - $79,036 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital communications and production, with a strong focus on website management, SEO best practices, and digital advertising strategies. Proficient in utilizing analytics tools to measure campaign performance and optimize user experience.

Highest-signal resume keywords

Digital Communications ExperienceCMS Platforms (WordPress, Drupal)HTML ProficiencyGoogle Analytics and Tag ManagerSEO Best Practices

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Advertising CampaignsHTMLCSSJavaScriptData AnalyticsSEOContent Management SystemsAudience TargetingA/B TestingPerformance Reporting

Soft Skills

Attention to DetailHighly OrganizedCreativeGoal-OrientedAdaptable

Tools & Technologies

Adobe Creative SuiteMicrosoft SharePointAsanaGoogle AdsMeta AdvertisingLinkedIn Advertising

Industry Keywords

Animal ProtectionDigital Media LibraryUser Experience (UX)Online RecruitmentFundraising Campaigns

Tech Stack

Tools & technologies

DrupalJavaScriptWordPress

About the role

Key responsibilities & impact

Publish diverse legal and advocacy-driven content on the ALDF website, including landing pages and action centers, utilizing multiple templates and complex taxonomy.
Update webpages on a rolling basis, with information supplied by program departments.
Maintain and organize image and video assets in our digital media library.
Select, crop, and size photos for the website, following organizational photography standards.
Serve as a final check before publishing, coordinating edits as needed.
Perform daily maintenance, monitoring, and quality assurance of the website.
Monitor and analyze website performance, functionality, use experience, and mobile responsiveness, and report on website metrics including traffic, downloads, and click rates, leveraging Google Analytics and Tag Manager.
Provide insight and advice in team collaborations, with a focus on maximizing posts for use on the web and upholding content quality standards, emphasizing usability and UX, shareability, findability, style, and maintainability.
Stay up to date on industry trends, technological developments, SEO, and UX strategies.
Generate monthly performance reports.
Create and implement strategies to recruit a wide demographic of supporters with an emphasis on conversation, including utilizing and managing the assigned online recruitment advertising budget — to include social media advertising (Meta, LinkedIn), Google Ads Words, retargeting ads, and banner ads.
Conduct audience targeting, retargeting, and A/B testing.
Develop ad copy, creative briefs, and campaign recommendations.
Measure success of every digital advertising campaign, tracking campaign performance, including conversions and ROI.
Manage and optimize the organization’s Google Grant.
Collaborate with development, events, and program departments, to support direct marketing campaigns for fundraising, conferences, and key audience cultivation.
Manage and code advertising expenses to corresponding restricted grants.
Create Intranet posts as assigned, including uploading and embedding videos, news articles, staff announcements, staff directory updates, graphics, and other apps as needed.

Requirements

What you’ll need

Bachelor’s degree in communications, marketing or a related field.
In lieu of a degree, an additional 3 years of relevant experience may be considered equivalent.
Minimum of 3 years of digital communications and production experience.
Experience with CMS platforms, including WordPress and Drupal, required.
Proficiency in HTML is required.
Experience with paid digital advertising campaigns.
Knowledge of SEO best practices.
Experience with CSS and JavaScript preferred.
Experience with Salesforce integration.
Experience with data analytics platforms such as Google Analytics and Tag Manager required.
Experience with Adobe Creative Suite, Microsoft SharePoint, and Asana a plus.
Demonstrated ability to maintain attention to detail.
Highly organized, with the ability to manage multiple projects and priorities.
Able to work effectively in a fast-paced, multi-tasking, collaborative team environment.
Must be goal-oriented, self-motivated, creative, highly-flexible and adaptable to change.
Demonstrated interest and passion for digital technology.
Background in animal protection and demonstrated commitment to the mission of the Animal Legal Defense Fund preferred.
The ability to travel periodically for staff meetings and retreats (estimated 1-3 trips annually).

Benefits

Comp & perks

Comprehensive health care, dental, life and vision benefits (100% employer paid)
Flexible Spending Account (FSA) and Dependent Care Account (DCA) are also available.
192 hours of PTO.
19 paid holidays.
1-month paid sabbatical after 5 years of continuous employment.
16 weeks paid parental leave.
401k plan with a maximum 5% employer contribution match after one year of employment.
Alternative work schedules (at manager’s discretion).
One-time remote work allowance of $750
Annual professional development reimbursement of up to $1,000
Maintaining a healthy work/life balance is a core value for the Animal Legal Defense Fund.