Content Manager – Senior Manager
Industrial Manufacturing
Marketing Content Strategist
Ametris (formerly ActiGraph)
full-time
Posted on:
Location Type: Remote
Location: Remote • Florida • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop and execute content marketing strategies to support overall marketing goals and brand objectives.
- Create high-quality, engaging, and informative scientific-focused content for various digital platforms, ensuring alignment with brand voice and messaging.
- Collaborate with cross-functional teams, including science, commercial, and product, to gather information and insights for content development.
- Research and stay updated on industry trends, clinical trial technology, and digital health innovations to enhance content quality.
- Manage communications calendar, ensuring timely and consistent publication of content across digital channels.
- Develop and manage our content assets library and lifecycle.
- Monitor content and campaign performance and engagement metrics, and adjust strategies as needed to maximize impact.
- Edit and proofread content to ensure accuracy, clarity, and adherence to brand guidelines.
- Perform primary and/or secondary market research.
- Stay current on emerging digital marketing and content creation trends and tools to continuously enhance content quality.
- Support the planning, promotion, and execution of our annual scientific conference.
- Contribute to the development of marketing campaigns and initiatives by offering creative content ideas and strategies.
Requirements
- The essential duties and responsibilities of this role are to:
- - Develop and execute content marketing strategies to support overall marketing goals and brand objectives.
- - Create high-quality, engaging, and informative scientific-focused content for various digital platforms, ensuring alignment with brand voice and messaging.
- - Collaborate with cross-functional teams, including science, commercial, and product, to gather information and insights for content development.
- - Research and stay updated on industry trends, clinical trial technology, and digital health innovations to enhance content quality.
- - Manage communications calendar, ensuring timely and consistent publication of content across digital channels.
- - Develop and manage our content assets library and lifecycle
- - Monitor content and campaign performance and engagement metrics, and adjust strategies as needed to maximize impact.
- - Edit and proofread content to ensure accuracy, clarity, and adherence to brand guidelines.
- - Perform primary and/or secondary market research
- - Stay current on emerging digital marketing and content creation trends and tools to continuously enhance content quality.
- - Support the planning, promotion, and execution of our annual scientific conference
- Contribute to the development of marketing campaigns and initiatives by offering creative content ideas and strategies.
- **Required Qualifications**
- - College degree in marketing, communications, or related field.
- - At least 5+ years of experience working in marketing, communications, or related field.
- - Experience using social media in a professional capacity
- - Comfortable with web-based project management tools and virtual collaboration technologies
- - Excellent writing, editing, and proofreading skills with a strong attention to detail.
- - Deep understanding of B2B content marketing framework and best practices.
- - Deep understanding of the B2B marketing-sales funnel and prospecting strategies.
- - Adept at storytelling and creating content that resonates with various audiences.
- - Experience in medical/health technology, life sciences, clinical trial research, and/or academic research industries
- - Proficiency in using marketing automation tools, CMS (Content Management System), and SEO best practices.
- - Familiarity with content creation tools and software, including graphic design tools.
- - Experience with data analytics tools to measure content/campaign performance and other marketing metrics.
- - Strong project management skills to handle multiple tasks and deadlines effectively.
- - Ability to work independently and collaborate effectively with cross-functional teams.
- - Passion for improving people’s lives through science and technology and staying current on industry trends
- **Preferred Qualifications**
- - Experience in medical/health technology, life sciences, clinical trial research, and/or academic research industries preferred
- - Proficiency with digital design and publishing programs (Canva, Adobe Creative Suite, HubSpot CMS) and familiarity with SEO and content optimization is preferred
- - Experience managing digital or social media advertising campaigns preferred
- - Certification in Google Ads, Google Analytics, or HubSpot is a plus
Benefits
- At Ametris, we do our best to offer benefits and a work environment that is positive, fun, and tailored towards the needs and feedback of our team members. We do so by offering:
- - A casual "dress-code" environment
- - A family-oriented and collaborative workplace
- - Paid time off (including paid time off for your birthday)
- - And a very generous suite of benefits including: medical, dental, vision, basic/life accidental, short/long term disability, identity theft, 401K (plus a match), and supplemental insurance options
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content marketing strategiesscientific content creationmarket researchB2B content marketingSEO best practicesdata analyticsproject managementdigital marketingcontent optimizationstorytelling
Soft skills
writing skillsediting skillsattention to detailcollaborationindependencecreativitycommunicationtime managementadaptabilitystrategic thinking
Certifications
Google AdsGoogle AnalyticsHubSpot
