Associate Director, Digital

American Rivers

Associate Director, Digital guiding digital engagement strategies and communications for American Rivers. Overseeing website management, SEO initiatives, and high-profile campaigns in conservation.

Posted 5/29/2026full-timeWashington • District of Columbia, Washington • 🇺🇸 United StatesSenior💰 $73,200 - $89,400 per yearWebsite

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Manage the day-to-day needs of American Rivers’ website, including the continued evolution of the content strategy, new content creation, and the general care and feeding required to keep our site timely and relevant.
Partner with the team on developing strategies to improve overall site SEO and to defend the loss of site traffic due to AI implications.
Lead the strategy and implementation of various online/hybrid projects as needed, from idea generation and campaign planning to final content creation and production.
Represent the Digital and/or Communications teams in meeting with internal or external partners.
Lead or assist with the design and implementation of high-profile national campaigns, including our America’s Most Endangered Rivers® report release and other upcoming initiatives like State of America’s Rivers.
Manage the creation and delivery of advocacy Action Alerts, blogs, press releases, and more.
Lead or assist in developing email communications, including regional dispatches, newsletters, Community of Practice emails, and other general engagement emails.
Partner with regional staff to increase opportunities for storytelling, increase performance of their content, and ensure timely, strategic communications.
Hire and supervise semi-regular team interns if applicable.
Measure, analyze and report on benchmark KPIs.
Provide regular reports to staff and stakeholders.
Create regular reporting and touchpoints for the team.

Requirements

What you’ll need

Bachelor’s degree and a minimum of five years' experience, preferably at least two years in online communications, online advocacy, web content production, or a specialized degree equivalent.
Experience working with popular CMS, CRM and advocacy tools, such as WordPress, Engaging Networks, Salesforce/Salsa, Convio. HTML and CSS experience a plus.
Strong knowledge of and experience with social media platforms and the emerging trends with content and engagement across these platforms.
Experience leading digital marketing campaigns and advocacy programs.
Demonstrated ability to exercise good judgment, and strong attention to detail.
Proficiency in Microsoft Word, Excel, Power Point, and photo editing software (Photoshop or Canva). Basic design and video editing skills a big plus.
Excellent written and verbal communications skills.
Must be detail-oriented, highly organized, with strong time and budget skills.
Proven ability to manage multiple projects, prioritize competing tasks and meet deadlines.
High energy, flexible, self-motivated, and the ability to work professionally with staff at all levels of the organization, in person and remotely.
Familiarity with non-profit organizations and a commitment to conservation preferred.

Benefits

Comp & perks

Health and Wellness: Medical, dental, vision, long-term and short-term disability, and life insurance.
Financial Security: After one year of service, American Rivers begins contributing a 3% employer contribution. There is no vesting schedule for employer contributions as employees are 100% vested upon participation.
Time Off: Four weeks of paid leave, eleven paid holidays, three floating holidays, and sick leave.
Focus Fridays (no internal meetings).
Professional development opportunities.
Home office stipend.
Sabbatical leave (every seven years).
Paid parental leave (six weeks w/ one year of service).

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEOcontent strategyweb content productiondigital marketing campaignsHTMLCSSphoto editingvideo editingemail communicationsKPI analysis

Soft Skills

attention to detailorganizational skillstime managementjudgmentflexibilityself-motivationcommunication skillsproject managementteam leadershipstorytelling