Business Development Manager
American Fidelity
full-time
Posted on:
Location Type: Hybrid
Location: Dallas • Texas • United States
Visit company websiteExplore more
About the role
- Direct the overall business development marketing strategy for the company, including marketing plans, budget and tactics used for execution, as well as the ongoing measurement and optimization of initiatives.
- Develop strategic and compelling marketing campaigns, content, collateral, and sales enablement materials designed to generate leads and move prospects through the pipeline and position American Fidelity as a leader in the HR and benefits space.
- Collaborate with Sales Leadership to develop, execute and manage marketing strategies for third-party partners including associations and brokers to drive brand awareness and assist in generating leads.
Requirements
- Bachelor's degree preferred, or commensurate equivalent work experience.
- Seven plus years of marketing, communication, advertising, or digital marketing experience preferred, including three to five years experience in the insurance industry.
- Ability to work with senior leaders to develop strategy and make recommendations.
- Experience researching, planning, executing, and measuring marketing projects, campaigns, and strategies.
- Efficient in tracking leads and marketing activity within a CRM such as Salesforce.
- Fully proficient knowledge in Word, Excel, and PowerPoint.
- Fully proficient knowledge in marketing tactics such as digital paid advertising, content marketing, and campaign creation.
- Strong copywriting skills.
- Fully proficient knowledge of insurance products, industry, target audience and sales strategy.
- Ability to manage multiple projects at one time while keeping all stakeholder apprised on a regular cadence.
Benefits
- Medical Clinic available onsite and virtually
- Waterfront Grill
- Free Parking Garages
- Walking Trails
- Basketball and Pickleball Courts
- Fitness Center with state of the art equipment and personal training
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing strategymarketing campaignscontent marketingdigital paid advertisingcampaign creationcopywritinglead trackingCRMSalesforcemarketing measurement
Soft Skills
collaborationstrategic thinkingrecommendation developmentproject managementcommunicationstakeholder managementorganizational skillsleadershiptime managementmulti-tasking