Business Development Manager

American Fidelity

Business Development Manager directing overall business development marketing strategy for American Fidelity. Developing marketing campaigns and collaborating with Sales Leadership for brand awareness.

Posted 4/16/2026full-timeDallas • Texas • 🇺🇸 United StatesSeniorLeadWebsite

About the role

Key responsibilities & impact

Direct the overall business development marketing strategy for the company, including marketing plans, budget and tactics used for execution, as well as the ongoing measurement and optimization of initiatives.
Develop strategic and compelling marketing campaigns, content, collateral, and sales enablement materials designed to generate leads and move prospects through the pipeline and position American Fidelity as a leader in the HR and benefits space.
Collaborate with Sales Leadership to develop, execute and manage marketing strategies for third-party partners including associations and brokers to drive brand awareness and assist in generating leads.

Requirements

What you’ll need

Bachelor's degree preferred, or commensurate equivalent work experience.
Seven plus years of marketing, communication, advertising, or digital marketing experience preferred, including three to five years experience in the insurance industry.
Ability to work with senior leaders to develop strategy and make recommendations.
Experience researching, planning, executing, and measuring marketing projects, campaigns, and strategies.
Efficient in tracking leads and marketing activity within a CRM such as Salesforce.
Fully proficient knowledge in Word, Excel, and PowerPoint.
Fully proficient knowledge in marketing tactics such as digital paid advertising, content marketing, and campaign creation.
Strong copywriting skills.
Fully proficient knowledge of insurance products, industry, target audience and sales strategy.
Ability to manage multiple projects at one time while keeping all stakeholder apprised on a regular cadence.

Benefits

Comp & perks

Medical Clinic available onsite and virtually
Waterfront Grill
Free Parking Garages
Walking Trails
Basketball and Pickleball Courts
Fitness Center with state of the art equipment and personal training

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategymarketing campaignscontent marketingdigital paid advertisingcampaign creationcopywritinglead trackingCRMSalesforcemarketing measurement

Soft Skills

collaborationstrategic thinkingrecommendation developmentproject managementcommunicationstakeholder managementorganizational skillsleadershiptime managementmulti-tasking