Marketing Associate, Consumer Card Acquisition

American Express

Marketing Associate leading Member-get-Member acquisition for American Express consumer cards in Germany. Developing multichannel campaigns, incentives, and customer touchpoints to drive profitable growth.

Posted 8/21/2026full-timeFrankfurt am Main • 🇩🇪 GermanyJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing consumer acquisition strategies, particularly through Member Get Member initiatives, while effectively managing cross-functional projects and stakeholder relationships. Proficient in multichannel marketing and campaign management, with strong analytical skills to optimize acquisition processes.

Highest-signal resume keywords

Member Get Member StrategyB2C Marketing ExperienceMultichannel MarketingCampaign ManagementStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Acquisition CampaignsIncentive Strategy DevelopmentAnalytical SkillsDigital Campaign ManagementMarketing Asset Development

Soft Skills

Excellent Communication SkillsStructured Working StyleSolution-Oriented ApproachCollaborative Working Style

Tools & Technologies

Microsoft Office Applications

Industry Keywords

Consumer AcquisitionReferral RateCustomer ExperienceCross-Functional ProjectsAgency Management

About the role

Key responsibilities & impact

Own the consumer acquisition channel Member Get Member (MGM)
Design, implement, and continuously develop a targeted MGM strategy to scale profitable growth and increase the referral rate
Plan, execute, and monitor acquisition campaigns with a strong focus on results
Develop and implement the incentive strategy
Conduct targeted, personalized multichannel communications
Manage cross-functional projects and implement innovations
Develop new customer touchpoints to improve the customer experience
Take a holistic approach to optimizing acquisition initiatives and processes
Plan and manage the budget efficiently to achieve key acquisition metrics
Manage stakeholders and build close relationships with internal, cross-functional teams
Manage external partners, agencies, and service providers

Requirements

What you’ll need

A completed degree in business administration or a comparable qualification
3+ years of experience in a B2C marketing or sales role
Initial experience developing successful acquisition and creative campaigns
Basic knowledge of multichannel marketing, digital campaign management, and the development of marketing assets
Strong analytical and technical understanding, with an enthusiasm for learning new subject areas, processes, and technologies
Initial experience managing agencies and service providers
A professional manner and excellent communication skills in German and English
Structured, solution-oriented, self-directed, and collaborative working style
Very good knowledge of standard Microsoft Office applications
Authorization to work for American Express in Germany is required; the company does not provide visa sponsorship for this position

Benefits

Comp & perks

Competitive base salary
Bonus incentives
Financial well-being and retirement support
Flexible working arrangements and schedules, with hybrid and virtual options under Amex Flex
Healthy Living activities, including informative health and workout webinars and preventive health screenings
Healthy Living activities and relaxation programs, with on-site showers
Subsidized corporate fitness membership with “Family Plus 1” through EGYM Wellpass
Inclusive and supportive parental benefits, including private nursing rooms, emergency childcare services, and childcare subsidies
Occupational physician consultations for workplace health advice
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
Background checks in accordance with applicable laws and regulations