ALSO.

Director, Paid & Performance Marketing

ALSO.

full-time

Posted on:

Origin:  • 🇺🇸 United States • Washington

Visit company website
✨ AI Apply
Manual Apply

Salary

💰 $200,000 - $230,000 per year

Job Level

Lead

Tech Stack

Realm

About the role

  • Develop and own our paid media and performance marketing strategy across search, paid social, display, video, affiliate, and emerging channels.
  • Translate product and brand narratives into performance campaigns that drive customer acquisition and conversion.
  • Build and manage full-funnel campaign plans, performance forecasts, media budgets, and A/B test roadmaps.
  • Launch, monitor, and optimize hands-on campaigns, this is not a pure strategy role; you’ll be in the tools.
  • Partner with brand marketing, product marketing, retail and e-commerce teams to ensure messaging, creative, and customer experience touchpoints are fully aligned with campaign goals.
  • Build and track multi-channel attribution models and customer acquisition cost (CAC) benchmarks.
  • Collaborate with internal teams and external agencies, scaling support thoughtfully as we grow.
  • Analyze performance and generate insights that drive growth, efficiency, and retention.

Requirements

  • 7–10+ years of experience, including leadership roles, in performance marketing, growth, or paid media roles.
  • Experience launching and scaling paid programs for consumer hardware, e-commerce, or mobility products.
  • Deep fluency with platforms like Meta, Google Ads, YouTube, TikTok, DSPs, and analytics tools (GA4, Amplitude, etc.).
  • Proven experience in the realm of product and product-centered marketing, with demonstrated ability to turn features into conversion-driven campaigns.
  • Hands-on, data-driven operator who thrives in fast-paced, zero-to-one environments.
  • Comfort with ambiguity, tight deadlines, and shifting priorities.
  • Passion for products that solve real-world problems and reshape how people move through cities.