Alliance Advisors

Marketing Director, Investor Relations

Alliance Advisors

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇨🇦 Canada

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Job Level

Lead

About the role

  • Define and execute the firm’s brand strategy to differentiate our services in the competitive investor relations landscape.
  • Develop and implement multi-channel marketing plans (digital, events, content, PR) to drive awareness, client engagement, and business growth ; manage the marketing and communications calendar for the firm.
  • Position the firm as an industry leader through insights, publications, speaking engagements, and media visibility.
  • Partner with business development to design campaigns that generate qualified leads and support client retention.
  • Oversee the firm’s website, social media, and digital marketing programs to build a strong online footprint.
  • Identify and leverage partnerships, sponsorships, and events to expand reach and influence in the capital markets ecosystem.
  • Act as a senior advisor to clients on brand positioning, corporate messaging, and stakeholder engagement strategies; partner with client service teams to ensure marketing insights and communications strategies align with client objectives and shareholder expectations.
  • Build and lead a high-performing marketing and communications team of 9 people including graphic designers, PR and media, digital specialists, fostering creativity and accountability; act as a trusted marketing advisor to clients and internal stakeholders.
  • Manage the firm’s marketing budget, ensuring effective allocation of resources, cost efficiency, and measurable ROI.
  • Establish KPIs to measure campaign effectiveness, track ROI, and continuously optimize marketing investments.

Requirements

  • Bachelor’s degree in Marketing, Communications, Finance, or related field.
  • 7–10+ years of progressive marketing experience, ideally within financial services, investor relations, or capital markets.
  • Exceptional strategic, creative, and analytical skills, with the ability to balance big-picture vision with execution.
  • Proven expertise in building integrated marketing strategies, brand management, and digital communications.
  • Strong understanding of capital markets, investor communications, and financial storytelling.
  • Excellent writing, editing, and presentation skills with the ability to translate complex financial concepts into clear, engaging messaging.
  • Experience with CRM tools, marketing automation platforms, and analytics dashboards.
  • Demonstrated leadership, project management, and team collaboration skills.
  • Entrepreneurial mindset with experience scaling marketing functions in a high-growth environment.
  • Strong network within financial markets, corporate governance, or investor relations communities a plus.
Benefits
  • Opportunity to shape how companies communicate with investors, analysts, and media.
  • Work closely with senior leadership and executives on high-impact strategies.
  • Lead innovative marketing programs that influence capital markets and investor sentiment.
  • Collaborative, growth-oriented culture with strong emphasis on professional development.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
brand strategymulti-channel marketingdigital marketingcampaign managementKPI establishmentmarketing budget managementintegrated marketing strategiesbrand managementfinancial storytellingclient engagement
Soft skills
strategic skillscreative skillsanalytical skillswriting skillsediting skillspresentation skillsleadership skillsproject managementteam collaborationentrepreneurial mindset