Alexander McDiarmid Design SARL

Marketing Manager

Alexander McDiarmid Design SARL

full-time

Posted on:

Location Type: Hybrid

Location: Fribourg • Switzerland

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About the role

  • Own the overall marketing strategy for our company.
  • Lead a dedicated marketing team and collaborate closely with other departments.
  • Design, implement and oversee marketing strategies targeting both men and women.
  • Use digital marketing tools such as Pardot to automate campaigns.
  • Analyze Google Analytics data to evaluate campaign performance.
  • Plan and execute inbound and outbound campaigns, including content campaigns.
  • Collaborate with internal teams to develop compelling marketing content.
  • Monitor market trends and consumer behavior.
  • Manage the marketing budget effectively and ensure a positive return on investment.

Requirements

  • University degree in marketing, communications, or a related field.
  • Proven experience as a Marketing Manager with a focus on digital marketing and the use of Pardot.
  • Proficiency in Google Analytics and the ability to interpret data to make informed decisions.
  • Strong knowledge of inbound and outbound marketing techniques.
  • Experience managing teams and working cross-functionally.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple projects simultaneously and meet deadlines.
Benefits
  • Stimulating work environment
  • Opportunities for professional development
  • Competitive compensation
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingPardotGoogle Analyticsinbound marketingoutbound marketingcampaign performance analysismarketing strategycontent marketing
Soft Skills
leadershipcollaborationcommunicationproject managementtime management
Certifications
university degree in marketinguniversity degree in communications