Manager, Marketing Operations

Airwallex

Manager of Marketing Operations overseeing global marketing systems at Airwallex, a leading fintech provider. Focused on data-driven pipelines, lead management, and revenue optimization.

Posted 4/28/2026full-timeSan Francisco • California • 🇺🇸 United StatesSeniorLead💰 $110,000 - $170,000 per yearWebsite

About the role

Key responsibilities & impact

Own the global MarTech and AdTech stack, including Marketo (or equivalent MAP), Salesforce, LinkedIn, Google, Meta, GTM, data warehouses, and BI platforms, ensuring scalable, reliable architecture across regions and products
Design and maintain end-to-end lead-to-revenue infrastructure, including real-time data flows across channels, markets, and lifecycle stages
Establish and govern global tracking standards for GTM, pixels, server-side tracking, and event-based conversion frameworks across all digital properties
Define and enforce attribution hygiene (UTMs, taxonomy, naming conventions) to enable clean cross-channel, regional, and segment reporting
Lead global ad operations and tagging governance, ensuring accurate attribution, optimization signals, and privacy-compliant measurement
Build QA, monitoring, and diagnostic frameworks to proactively detect data loss, misfires, and attribution or lead-flow issues
Partner cross-functionally (RevOps, Sales Ops, Legal, Security, Data) to operationalize compliant, consent-aware, privacy-first tracking and lifecycle processes
Own marketing-to-revenue measurement models, including lifecycle stage definitions, SLAs, lead scoring, routing, and enrichment strategies
Develop executive-level reporting and insights, covering pipeline health, velocity, ROI, and LTV/CAC by channel, region, and segment
Enable downstream optimization and experimentation, including A/B testing, performance modeling, forecasting, and cohort analysis tied to revenue impact
Own global lead management operations, including lead capture, validation, enrichment, deduplication, ABM support, and opportunity influence tracking
Drive global scale, enablement, and reliability through standardized runbooks, training, documentation, and localized execution while maintaining global data and measurement standards

Requirements

What you’ll need

8+ years of experience in Marketing Operations, Revenue Operations, Growth Operations, or Demand Operations in B2B, SaaS, or enterprise GTM environments
Deep hands-on expertise with Marketo (or equivalent MAP), Salesforce, and Google Tag Manager
Proven experience owning global lead management, attribution, and lifecycle frameworks across regions and segments
Strong understanding of paid media platforms (LinkedIn, Google, Meta), ABM technologies, and funnel analytics, especially as it relates to leadgen, demandgen, revenue prediction and end to end flows including feedback loops to paid media platforms
Experience partnering with Sales Ops, RevOps, Data, and Finance on pipeline reporting, forecasting, and ROI modeling

Benefits

Comp & perks

US-based employees are eligible to participate in medical, dental, and vision insurance
401(k) plan
Short-term and long-term disability
Basic life insurance
Well-being benefits
20 paid days of vacation
12 paid days of company holidays in a calendar year

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lead-to-revenue infrastructuredata flowsattribution hygieneA/B testingperformance modelingcohort analysislead scoringdata validationdeduplicationpipeline reporting

Soft Skills

cross-functional collaborationgovernanceoptimizationtrainingdocumentationproblem-solvinganalytical thinkingcommunicationleadershipstrategic thinking