
Director GTM Engineering
Airwallex
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • United States
Visit company websiteExplore more
Salary
💰 $300,000 - $330,000 per year
Job Level
About the role
- Take technical ownership of Salesforce (revenue and CRM), Marketo, and connected tools including Demandbase
- Define and maintain a clear target architecture for how ads, web, marketing technology, CRM, data, and AI systems work together
- Streamline how signals and events flow from ad platforms through Marketo and Salesforce into reporting
- Design the foundations for AI-powered growth: reliable event streams, data contracts, and APIs
- Hire and lead a small, high-caliber engineering pod focused on revenue and marketing systems
- Improve lead routing, experimentation frameworks, ideal customer profiling, and lifecycle management across the funnel
- Set standards for data governance, tracking, attribution, retention, and privacy
Requirements
- 15+ years in software or data engineering with experience owning or building GTM, revenue, or marketing systems for high-growth B2B SaaS, fintech, or similar environments
- Comfortable with APIs, data models, workflow engines, and code
- Expertise in Salesforce and marketing automation (Marketo or similar)
- Proven ability to design GTM tooling around metrics, attribution, and experimentation
- Strong system design skills and hands-on experience with APIs, data pipelines, and workflow engines
- Excellent communication and stakeholder management with senior business and technical partners.
Benefits
- US-based employees are eligible to participate in medical, dental, and vision insurance
- 401(k) plan
- short-term and long-term disability
- basic life insurance
- well-being benefits
- 20 paid days of vacation
- 12 paid days of company holidays in a calendar year
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SalesforceMarketoAPIsdata modelsworkflow enginesdata pipelinesevent streamsdata contractsattributionexperimentation
Soft Skills
communicationstakeholder managementleadershiporganizational skills