Director GTM Engineering

Airwallex

Director of GTM Engineering leading technology for Airwallex's go-to-market engine by owning and transforming technology. Collaborating with cross-functional teams to build a best-in-class stack.

Posted 4/14/2026full-timeSan Francisco • California • 🇺🇸 United StatesLead💰 $300,000 - $330,000 per yearWebsite

About the role

Key responsibilities & impact

Take technical ownership of Salesforce (revenue and CRM), Marketo, and connected tools including Demandbase
Define and maintain a clear target architecture for how ads, web, marketing technology, CRM, data, and AI systems work together
Streamline how signals and events flow from ad platforms through Marketo and Salesforce into reporting
Design the foundations for AI-powered growth: reliable event streams, data contracts, and APIs
Hire and lead a small, high-caliber engineering pod focused on revenue and marketing systems
Improve lead routing, experimentation frameworks, ideal customer profiling, and lifecycle management across the funnel
Set standards for data governance, tracking, attribution, retention, and privacy

Requirements

What you’ll need

15+ years in software or data engineering with experience owning or building GTM, revenue, or marketing systems for high-growth B2B SaaS, fintech, or similar environments
Comfortable with APIs, data models, workflow engines, and code
Expertise in Salesforce and marketing automation (Marketo or similar)
Proven ability to design GTM tooling around metrics, attribution, and experimentation
Strong system design skills and hands-on experience with APIs, data pipelines, and workflow engines
Excellent communication and stakeholder management with senior business and technical partners.

Benefits

Comp & perks

US-based employees are eligible to participate in medical, dental, and vision insurance
401(k) plan
short-term and long-term disability
basic life insurance
well-being benefits
20 paid days of vacation
12 paid days of company holidays in a calendar year

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SalesforceMarketoAPIsdata modelsworkflow enginesdata pipelinesevent streamsdata contractsattributionexperimentation

Soft Skills

communicationstakeholder managementleadershiporganizational skills