Salary
💰 $225,500 - $325,200 per year
About the role
- Airwallex is the unified payments and financial platform for global businesses.
- The company seeks a strategic and results-driven VP, Marketing to accelerate growth and scale North America.
- Reports directly to the President, Americas; collaborates with commercial and strategy teams as a versatile B2B marketing leader.
- Primary focus is to drive customer acquisition through online and offline channels.
- This is a senior leadership role based in San Francisco, CA with a hybrid work arrangement.
- Responsibilities: Own Marketing strategy and planning across channels; Drive performance marketing (paid social, display, SEM); Manage offline campaigns; Oversee local product launches; Drive content marketing; Optimize CRM; Performance management; Deliver insights.
Requirements
- Bachelor's degree or equivalent professional experience.
- Minimum of 20 years of marketing experience, with a strong focus on scaled B2B growth.
- Demonstrated expertise in both online and offline marketing channels.
- Proven entrepreneurial mindset and hands-on approach.
- Strong interpersonal and communication skills.
- Exceptional organizational skills, attention to detail, and a customer-centric approach.