AirVu Media

Paid Media Lead

AirVu Media

full-time

Posted on:

Location Type: Remote

Location: South Africa

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Salary

💰 $2,751 - $4,000 per month

Job Level

Senior

About the role

  • Own our paid advertising function from strategy to execution
  • Set vision for paid media practice
  • Collaborate with clients on paid strategies
  • Monitor campaign performance
  • Build, launch, and optimize paid campaigns
  • Conduct daily/weekly budget pacing reviews
  • Troubleshoot underperforming campaigns
  • Prepare performance reports and insights

Requirements

  • Strategic Leadership
  • Comprehensive paid media strategies
  • Quarterly strategic planning sessions
  • Market research and competitive analysis
  • Presenting strategic proposals
  • Auditing existing paid accounts
  • Campaign frameworks and performance benchmarks
  • Platform evaluation and testing
  • A/B testing
  • Mentor and provide guidance to Paid Ads Specialists
  • Certifications in Google Ads and Analytics.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid advertisingcampaign performance monitoringbudget pacing reviewsA/B testingperformance reportingcampaign optimizationmarket researchcompetitive analysisauditing paid accountsstrategic planning
Soft Skills
strategic leadershipcollaborationmentoringguidancepresentation skills
Certifications
Google Ads certificationGoogle Analytics certification