Content Marketing Specialist
AirPro Diagnostics
full-time
Posted on:
Location Type: Hybrid
Location: Jacksonville • Florida • United States
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Salary
💰 $70,000 per year
About the role
- Execute all content marketing activities in alignment with the company's internal go-to-market strategy playbook
- Develop and publish compelling B2B content across formats
- Distribute content using AirPro’s marketing channels
- Own and manage AirPro’s official social media channels
- Develop high-impact sales enablement materials
- Design, build, and manage trigger-based marketing campaigns
- Track, report, and own content performance metrics
- Serve as a collaborative partner to sales, product, and leadership teams
Requirements
- Hands-on experience with the marketing automation platform HubSpot required
- Experience using organic social media to engage with customers is required.
- 3–5 years of content marketing experience in a B2B environment. Automotive, automotive technology, SaaS, or technical services industries preferred
- Demonstrated experience executing inside sales content motions and supporting revenue-generating teams
- Proven track record of producing content that drives measurable pipeline and sales outcomes — not just impressions.
Benefits
- PTO policy
- Hybrid/on-site policy
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content marketingB2B content developmentsales enablement materialstrigger-based marketing campaignscontent performance metricsinside sales content motionsmeasurable pipeline outcomes
Soft Skills
collaborationcommunication