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Principal User Experience Designer
AirAsiaPrincipal User Experience Designer focusing on UX architecture and user flows for AirAsia's booking platform. Leading design efforts while mentoring junior designers and collaborating with multi-functional teams.
About the role
Key responsibilities & impact- Lead the end-to-end design of complex booking journeys, utilizing advanced user flow mapping to eliminate friction and optimize conversion rates for our flight and hotel products
- Push the boundaries of our product experience by integrating high-fidelity motion design and contributing to the evolution of our mature design system
- Mentor and grow junior designers by demonstrating what great quality (of design craft) looks like in practice, communication, and strategic thinking
- Partner with Product and Data teams to translate behavioral metrics and A/B testing results into design improvements that move the needle on key business outcomes
- Collaborate with engineering and stakeholders to ensure technical feasibility while maintaining an intuitive, consistent experience across all platforms (web and mobile app)
Requirements
What you’ll need- 5+ years of experience in product design, with a deep portfolio focused on complex B2C transactional flows (E-commerce or Travel experience is a significant plus)
- Mastery of information architecture and user flow design; you can untangle complex requirements into simple, intuitive paths
- Good skills in motion design and a sophisticated understanding of how to leverage and contribute to large-scale design systems
- Exceptional Communication: The ability to articulate the 'why' behind design decisions to senior leadership and influence product strategy through persuasive storytelling
- A 'Lead by Doing' Mentality: You are still a hands-on builder who loves the 'pixels' as much as the 'big picture'
Benefits
Comp & perks- competitive (above-market) salary
- travel perks such as flight allowances
- opportunity to work directly with the senior management team to drive change and improve a B2C product
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product designuser flow mappingmotion designinformation architectureA/B testingdesign systemsB2C transactional flowsE-commerceTravel experience
Soft Skills
communicationstrategic thinkingmentoringpersuasive storytellingcollaborationleadershipproblem-solvinginfluencing