Event Marketing Director

AILY LABS

Event Marketing Director leading end-to-end strategy and execution of high-impact events at Aily Labs. Collaborating with sales and marketing to deepen relationships with enterprise clients.

Posted 6/19/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $160,000 - $200,000 per yearWebsite

About the role

Key responsibilities & impact

Define and own the overall event marketing strategy, ensuring alignment with enterprise sales, marketing, and company growth objectives.
Develop and manage an annual strategic events calendar, identifying key opportunities to engage target accounts and industry leaders.
Establish KPIs and success metrics for all events, ensuring clear ROI and pipeline impact.
Own end-to-end event operations, including detailed project plans, timelines, budgets, resource allocation, and risk management.
Lead the planning and flawless execution of a wide range of events: executive dinners, private forums, curated networking experiences, hackathons, summits, industry conferences, and VIP client experiences.
Partner closely with sales leadership to design events that support pipeline generation and relationship-building with key enterprise accounts.
Collaborate with demand generation, content, and brand teams to align event messaging, promotion, and follow-up campaigns.
Gather feedback from participants, stakeholders, and internal teams to assess event success. Analyze performance metrics, pipeline contribution, and ROI; prepare detailed reports and executive summaries.

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Business, or related field.
7-10+ years of experience in B2B event marketing, field marketing, or experiential marketing, preferably in AI technology, SaaS, or enterprise software.
Proven track record of owning end-to-end event strategy, operations, and execution at a senior level.
Extensive experience planning and producing executive-level, high-touch client events for C-levels.
Demonstrated success managing events targeted at Fortune 500, C-suite, or global enterprise audiences.
Strong leadership, project management, and organizational skills with the ability to manage multiple high-stakes projects simultaneously.
Proven ability to collaborate with and influence senior executives, sales leaders, and cross-functional teams.
Exceptional attention to detail and commitment to delivering premium, memorable experiences.
Strong communication, presentation, and interpersonal skills; comfortable engaging with C-level executives and industry leaders.
Experience managing significant event budgets with full P&L accountability.

Benefits

Comp & perks

A flexible working culture: Work from home or vibrant hubs in New York or Barcelona.
Cutting-edge tools: A MacBook Pro (M2, 16GB) to maximize your productivity.
Collaborative team: Join an internationally diverse group that thrives on creativity and support.
Growth opportunities: Participate in bootcamps, knowledge-sharing events, and training tailored to your aspirations.

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

event marketing strategyKPI establishmentevent operations managementproject planningbudget managementrisk managementevent executionperformance analysisROI analysispipeline contribution

Soft Skills

leadershipproject managementorganizational skillscollaborationinfluenceattention to detailcommunication skillspresentation skillsinterpersonal skillsrelationship-building

Certifications

Bachelor's degree in MarketingBachelor's degree in CommunicationsBachelor's degree in Business