Marketing

• Serve as the driving force behind Ahrefs' marketing efforts in the German speaking market, taking a hands-on approach to all aspects of the marketing mix
• Develop and execute common sense marketing strategies to drive brand awareness, lead generation, and customer acquisition
• Directly manage the creation and localization of content, including blog posts, social media updates, email campaigns, and other digital assets
• Manage all German related marketing activities including content creation, events, partnerships, and public relations.
• Lead offers in educating the German market in SEO/AI Search/AI Marketing best practices, placing Ahrefs front and center.
• Organize and participate in key marketing events, such as networking events, conferences, and customer meetups, to build relationships and generate leads
• Analyze market trends, competitor activities, and customer insights to identify opportunities and continuously optimize marketing initiatives
• Report on performance to senior leadership

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