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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product positioning, messaging, and go-to-market strategy, with a strong focus on sales enablement and customer segmentation. Proven ability to collaborate cross-functionally and translate technical capabilities into compelling customer-focused messaging.
Highest-signal resume keywords
Product PositioningGo-To-Market StrategySales EnablementCustomer SegmentationCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product MarketingMarket AnalysisCustomer ResearchSales Enablement MaterialsCompetitive ResearchMessaging DevelopmentCommercial EffectivenessBuyer PersonasIdeal Customer Profile DevelopmentDigital Marketing
Soft Skills
Exceptional CommunicationPresentation SkillsStorytelling Skills
Industry Keywords
SaaSTechnology-Enabled ServicesAgency ExperienceDigital Marketing
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Develop and own positioning and messaging across Go Fish Digital's portfolio of products and services.
- Lead go-to-market planning and execution for product launches, service offerings, and strategic initiatives.
- Create and maintain sales enablement materials, including battle cards, case studies, presentations, competitive insights, and customer-facing collateral.
- Define and refine Ideal Customer Profiles through customer research, market analysis, and commercial feedback.
- Partner with product, content, creative, demand generation, and sales teams to ensure consistent messaging across campaigns and customer experiences.
- Conduct competitive research to strengthen product positioning and identify opportunities for differentiation.
- Translate technical capabilities into customer-focused messaging that clearly communicates business value.
- Establish feedback loops with sales and product teams to continuously improve messaging and go-to-market effectiveness.
- Measure the effectiveness of product marketing initiatives and recommend opportunities for optimization.
Requirements
What you’ll need- 10+ years of progressive marketing experience, including 5+ years in product marketing.
- Expertise in product positioning, messaging, go-to-market strategy, and sales enablement.
- Experience marketing technical products, platforms, or technology-enabled services.
- Demonstrated success creating sales enablement programs that improve commercial effectiveness.
- Strong understanding of customer segmentation, buyer personas, and Ideal Customer Profile development.
- Experience working cross-functionally with product, sales, and marketing teams.
- Exceptional communication, presentation, and storytelling skills.
- Experience in agency, digital marketing, SaaS, or technology-enabled services environments preferred.
Benefits
Comp & perks- Autonomy – we hire intelligent people and give them the tools and training to succeed.
- Growth Opportunities- growing company with room to play a key role at a pivotal time of growth.
- Health insurance
- Unlimited paid-time-off plan
- 401k with company match
- Gym subsidy
- Company paid life insurance
