Campaign Manager – Social Media, Influencer Marketing

addfame GmbH

Campaign Manager focusing on Social Media and Influencer Marketing for addfame GmbH's diverse campaigns. Engaging in creative strategies and influencer relations in a dynamic environment.

Posted 5/4/2026full-timeMunich • 🇩🇪 GermanyMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop tailored campaign strategies based on clients' objectives and target audiences
Conceptualize creative, brand-aligned campaigns including content planning, scheduling and budget management
Select suitable influencers, including briefing, contract negotiation and long-term relationship management
Manage and coordinate all campaign processes – from planning to successful execution
Analyze campaign performance using relevant KPIs and derive and implement appropriate optimization measures
Monitor current social media and influencer trends and integrate innovative platforms and formats
Work closely with internal teams and make efficient use of resources to ensure smooth project workflows

Requirements

What you’ll need

A degree in Marketing, Business Administration, Media or Communication Studies plus 2–3 years of professional experience in influencer marketing
Strong knowledge in planning, executing and managing influencer campaigns – including briefings, contract negotiations, timelines and approvals
Confident handling of relevant KPIs, analytical thinking and the ability to evaluate and optimize campaigns based on data
Experience collaborating with content creators, influencers, agencies and in client/project management
A strong affinity for social media, enthusiasm for digital trends and solid knowledge of platforms such as Instagram, TikTok and YouTube
Excellent communication skills, a good sense for audience-appropriate content and persuasive expression
Very good German and English skills, both written and spoken; confident use of MS Office (particularly PowerPoint and Excel); knowledge of influencer tools such as Storyclash and experience with Paid Media are a plus.

Benefits

Comp & perks

A modern and dynamic company culture and a varied role with significant responsibility in an entrepreneurial environment
Daily new challenges, autonomous work within an experienced and successful team with flat hierarchies and short decision-making paths
Deep insights into the glamorous world of high-profile personalities combined with a creative atmosphere in our marketing hub
Numerous benefits such as corporate fitness Wellpass, complimentary beverages, candy bar, unique office in our marketing hub, attractive discounts, team events, personal development and more.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

influencer marketingcampaign managementdata analysisKPI evaluationcontent planningbudget managementcontract negotiationproject managementdigital trendssocial media strategy

Soft Skills

analytical thinkingcommunication skillspersuasive expressioncollaborationresource managementaudience understandingcreativityrelationship managementproblem-solvingadaptability