Performance Marketing Manager

Addepar

Performance Marketing Manager driving growth and pipeline success for Single Family Offices. Building and managing data-driven performance marketing strategies and acquisition campaigns.

Posted 6/17/2026full-timeRemote • California • 🇺🇸 United StatesSeniorLead💰 $94,000 - $148,000 per yearWebsite

About the role

Key responsibilities & impact

Drive SFO Demand Generation & Pipeline Growth: Build and execute comprehensive marketing strategies across performance channels (digital, paid media, email, web, etc.) to drive brand awareness, high-value lead generation, and pipeline acceleration within the Single Family Office segment.
Cross-Functional Collaboration: Partner closely with Product Marketing and Content teams to align on messaging and content strategy to ensure effective messaging in market.
Optimize Campaigns through Data: Leverage marketing automation, CRM, and analytics platforms to efficiently monitor campaign performance, deliver clear data points, and provide strategic recommendations for improvement.
Execute High-Touch Marketing Initiatives: Coordinate a high-impact portfolio of digital activations, content distribution, and boutique event/roundtable marketing activities tailored to ultra-high-net-worth (UHNW) networks.
Serve as SFO Segment Subject Matter Expert (SME): Develop and maintain a deep understanding of family office market trends, integration requirements, and persona challenges, serving as the team's SME on how these can be leveraged across growth campaigns.

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
8+ years of experience in B2B marketing, preferably in the financial technology, wealth management, or software industry.
Proven experience leading and driving performance marketing, demand generation, or account-based marketing (ABM) programs.
Strong project management skills specifically managing multiple growth marketing initiatives simultaneously.
Excellent communication skills and the ability to build interpersonal connections with internal sales collaborators and external stakeholders.
Creative problem solver with a strategic perspective and a data-driven approach.
Proficiency in marketing automation tools, CRM systems, and analytics.
Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

Benefits

Comp & perks

Health insurance
Retirement plans
Flexible work arrangements
Professional development
Bonuses

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingperformance marketingdemand generationaccount-based marketingproject managementdata-driven approachmarketing strategiescontent strategycampaign optimizationlead generation

Soft Skills

communication skillsinterpersonal connectionscreative problem solvingstrategic perspectiveadaptabilitycollaborationorganizational skillsrelationship buildingteam leadershiptime management

Certifications

Bachelor's degree in MarketingBachelor's degree in BusinessMBA