Senior Product Marketing Manager – Enterprise and Institutions

Addepar

Senior Product Marketing Manager developing strategies for enterprise and institutional clients at Addepar. Collaborating across product, sales, and marketing teams for effective go-to-market initiatives.

Posted 6/17/2026full-timeRemote • California, New York • 🇺🇸 United StatesSenior💰 $159,000 - $199,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute a comprehensive product marketing strategy for the enterprise and institutional client segments
Become the expert in your client segments
Build deep working relationships
Define product positioning and craft compelling messaging
Collaborate with Product and GTM teams
Manage the product and feature launch process
Produce thought leadership and product educational content
Research and monitor the market, industry, and competitive landscape

Requirements

What you’ll need

4–8 years of product marketing experience
Experience with B2B SaaS, financial services, fintech, wealth management, or investment management preferred.
Full-stack product marketer
Ability to see the big picture across a large organization
Experience designing and rolling out go-to-market strategies
Demonstrated ability to thoughtfully move between strategy development and tactical execution
Experience building enduring cross-functional partnerships

Benefits

Comp & perks

bonus
equity
benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketinggo-to-market strategiesmarket researchproduct positioningmessagingthought leadershipproduct launch managementB2B SaaSfinancial servicesfintech

Soft Skills

relationship buildingstrategic thinkingtactical executioncross-functional collaborationbig picture thinking