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Senior Performance Marketing Manager
Adbaker GmbHSenior Performance Marketing Manager at ADBAKER managing Paid Social budgets and strategies for different brands. Focus on performance growth through data-driven campaigns on Meta and TikTok.
About the role
Key responsibilities & impact- Manage Paid Social accounts for multiple brands
- Manage 6- to 7-figure advertising budgets
- Focus on performance across the entire funnel
- Develop data-driven strategies to scale revenue, ROAS and other KPIs
- Design, manage and optimize campaigns on Meta and TikTok
- Analyze campaign, funnel and online shop data
- Create reports using tools such as DatAds
- Work closely with clients and advise them on performance and e-commerce topics
- Develop hypothesis-driven briefings with the Creative team
- Continuously test and scale approaches and evolve existing strategies
Requirements
What you’ll need- Proven experience in performance marketing (Meta & TikTok)
- Experience managing 6- to 7-figure Paid Social budgets
- Planning, managing and scaling campaigns on Facebook, Instagram and ideally TikTok
- Highly data-driven: tracking, attribution, KPI analysis and reporting
- Familiar with common analytics tools and attribution models
- Understanding of the impact of creatives in a performance context
- Ability to combine technical knowledge with analytical thinking
Benefits
Comp & perks- 30 days of vacation
- Mobility and sports: KVB JobTicket, Urban Sports Club membership, bikes, gym membership
- Feel-good perks: warm lunch, healthy snack bar, free drinks & ADBAKER coffee, gaming corner
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
performance marketingcampaign managementdata analysisKPI analysisattribution modelingbudget managementdata-driven strategyonline shop optimizationcreative impact analysis
Soft Skills
analytical thinkingclient advisingcollaborationhypothesis developmentstrategic planning