Creative Director

Acrisure

Creative Director leading the creative function at Acrisure, shaping brand identity and strategy for a global fintech leader. Own the creative vision and significant brand elevation across multiple platforms.

Posted 7/2/2026full-timeGrand Rapids • Illinois, Missouri • 🇺🇸 United StatesLead💰 $204,765 - $277,035 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive expertise in brand identity, visual design, and creative strategy, with a proven ability to lead and develop diverse creative teams in a high-growth B2B environment. Skilled in establishing brand standards and governance frameworks that ensure consistent and impactful brand experiences across multiple touchpoints.

Highest-signal resume keywords

Brand Identity DevelopmentCreative Strategy ImplementationCreative Team LeadershipAgency Relationship ManagementB2B Brand Elevation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Visual DesignCopywritingMotion DesignDigital Experience DesignExperiential MarketingBrand StrategyCreative Operating ModelPortfolio DevelopmentBrand GovernanceCreative Craftsmanship

Soft Skills

MentoringCollaborationC-Suite CommunicationStrategic ThinkingAdaptability

Industry Keywords

B2B MarketingBrand StandardsCreative EcosystemHigh-Growth EnvironmentMulti-Product Portfolio

About the role

Key responsibilities & impact

Own Brand Identity & Visual Systems: Define Acrisure's brand identity - visual language, design system, typography, color, motion, voice, and tone - building a coherent creative foundation that scales across products, markets, and audiences
Own Acrisure's web experience as a living brand touchpoint - leading the initial redesign and continuing to evolve it
Establish brand standards, guidelines, and governance frameworks that enable internal teams, business-unit marketing teams, and external partners to produce on-brand work consistently and at speed across the organization
Bring craft and intentionality to every brand touchpoint
Develop compelling brand narratives that make Acrisure's complex, multi-product portfolio accessible, differentiated, and memorable across audiences
Partner with the CMO to shape Acrisure’s brand strategy and translate it into creative strategy
Build and lead a multi-layer creative organization including senior leaders across disciplines
Oversee the ecosystem of agency relationships aligned to enterprise strategy
Define and implement the creative operating model

Requirements

What you’ll need

15+ years of creative experience across agency and in-house environments, with a portfolio demonstrating both design craft and brand strategy at scale
Proven track record of building or significantly elevating a brand - from visual identity and web to campaigns and experiential
Experience leading and growing creative organizations, including hiring, mentoring, and developing diverse creative talent
Ability to operate at the C-suite level - translating executive vision into creative strategy, and creative strategy into exceptional, measurable work
Deep fluency across creative disciplines: brand identity, visual design, copywriting, motion, digital, and experiential, whether you produce it yourself or direct those who do
Experience managing agency and vendor ecosystems, knowing when to build in-house versus bring in outside expertise
A builder's mindset — able to create structure from scratch in a fast-moving, high-growth, multi-product B2B environment

Benefits

Comp & perks

Comprehensive medical insurance, dental insurance, and vision insurance
Life and disability insurance
Fertility benefits
Wellness resources
Paid sick time
Generous paid time off and holidays
Employee Assistance Program (EAP)
Complimentary Calm app subscription
Immediate vesting in a 401(k) plan
Health Savings Account (HSA) and Flexible Spending Account (FSA) options
Commuter benefits
Employee discount programs
Paid maternity leave and paid paternity leave (including for adoptive parents)
Legal plan options
Pet insurance coverage