Acrisure

Director, Field Marketing

Acrisure

full-time

Posted on:

Location Type: Hybrid

Location: Chicago • Florida • Illinois • United States

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Salary

💰 $177,735 - $240,465 per year

Job Level

Lead

About the role

  • Own North America field marketing strategy and execution, aligned to revenue targets, account segmentation, and regional priorities to drive pipeline creation, acceleration, and expansion
  • Serve as the primary GTM partner to Sales leadership, supporting new logo acquisition, strategic account penetration, and multi-product growth through coordinated territory planning, sales plays, and enablement
  • Translate global campaigns into high-impact regional programs, delivering field-ready messaging, assets, and experiences tailored to market dynamics and executive buyers
  • Lead regional field programs including tier-1/2 events, ABM, partner initiatives, and customer advocacy, fully integrated with digital demand, SDR follow-up, and sales motions to maximize ROI
  • Own regional performance measurement and optimization, managing KPIs such as pipeline sourced/influenced, cost per opportunity, and program ROI in close partnership with RevOps
  • Build and lead a high-performing Field Marketing team across North America, acting as the voice of the region and collaborating closely with Product Marketing, Demand Gen, and Customer Marketing to drive revenue impact

Requirements

  • 10+ years of B2B marketing experience, with 5+ years in field or regional marketing
  • Proven success driving pipeline and revenue impact in a North American enterprise or mid-market environment
  • Experience building and scaling high-performing field marketing teams
  • Strong understanding of: ABM strategies, Enterprise buying committees, Complex, multi-stakeholder sales cycles
  • Data-driven mindset with experience measuring marketing impact on revenue
  • Excellent executive communication and stakeholder management skills
  • Experience in B2B SaaS, HRTech, Insurtech, or regulated/complex industries is a plus
Benefits
  • Comprehensive medical insurance, dental insurance, and vision insurance
  • Life and disability insurance
  • Fertility benefits
  • Wellness resources
  • Paid sick time
  • Generous paid time off and holidays
  • Employee Assistance Program (EAP)
  • Complimentary Calm app subscription
  • Immediate vesting in a 401(k) plan
  • Health Savings Account (HSA) and Flexible Spending Account (FSA) options
  • Commuter benefits
  • Employee discount programs
  • Paid maternity leave and paid paternity leave (including for adoptive parents)
  • Legal plan options
  • Pet insurance coverage
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingfield marketingpipeline creationABM strategiesperformance measurementKPI managementrevenue impactdata-driven marketingterritory planningsales enablement
Soft Skills
executive communicationstakeholder managementteam leadershipcollaborationstrategic thinkingorganizational skillsadaptabilityproblem-solvinginfluencingcustomer advocacy