Acrisure

Senior Director, GTM Marketing

Acrisure

full-time

Posted on:

Location Type: Office

Location: Chicago • California, Illinois, Missouri • 🇺🇸 United States

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Salary

💰 $225,080 - $411,102 per year

Job Level

Senior

About the role

  • Establish the GTM operating model, vision, team structure, and cross-functional rhythm of business
  • Build and scale the GTM organization, bringing structure, discipline, and execution excellence to a newly formed function
  • Translate segmentation, messaging, and value propositions into actionable, prescriptive GTM strategies
  • Define multi-product narratives and cross-sell/upsell motions across insurance, payroll, and fintech
  • Set and govern the content strategy, ensuring alignment across campaigns, collateral, and sales plays
  • Define and operationalize end-to-end customer journeys for priority audiences, mapping how messaging, content, and channels work together across lifecycle stages
  • Build and maintain the launch playbook for new products, expansions, and solution bundles
  • Create prescriptive sales plays that define who to target, what to say, what to send, and how to follow up
  • Develop multi-channel campaign frameworks that drive pipeline, improve conversion, and increase Advisor productivity
  • Measure the performance of plays, launches, and campaigns; optimize based on insights
  • Serve as the connective tissue between PMM, SE, Creative, Field, Product, and Sales leadership and influence partners across a matrixed environment

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA a plus)
  • 10+ years of experience in GTM, Product Marketing, Sales Strategy, or Revenue-focused Marketing roles—ideally in multi-product or complex solutions businesses
  • 5+ years leading teams or large cross-functional programs, with demonstrated success influencing senior leadership
  • Experience building or scaling GTM functions, frameworks, or playbooks from the ground up
  • Experience working directly with field sales organizations; insurance, financial services, or fintech experience is a plus
Benefits
  • Comprehensive medical insurance, dental insurance, and vision insurance
  • Life and disability insurance
  • Fertility benefits
  • Wellness resources
  • Paid sick time
  • Generous paid time off and holidays
  • Employee Assistance Program (EAP)
  • Complimentary Calm app subscription
  • Immediate vesting in a 401(k) plan
  • Health Savings Account (HSA) and Flexible Spending Account (FSA) options
  • Commuter benefits
  • Employee discount programs
  • Paid maternity leave and paid paternity leave (including for adoptive parents)
  • Legal plan options
  • Pet insurance coverage

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
GTM strategyProduct MarketingSales StrategyCampaign frameworksCustomer journey mappingContent strategyCross-sellUpsellPerformance measurementMulti-channel marketing
Soft skills
LeadershipInfluencingCross-functional collaborationExecution excellenceOrganizational skillsCommunicationStrategic thinkingTeam buildingAnalytical skillsProblem-solving
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in CommunicationsMBA