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Performance Media Analyst
Acimaq Equipamentos ComerciaisPerformance Media Analyst responsible for optimizing paid media campaigns at Acimaq, a company in Brazil. Involves collaboration with various teams and data-driven decision making.
About the role
Key responsibilities & impact- Develop paid media strategies to achieve established performance objectives.
- Plan and execute campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others.
- Analyze campaign data and metrics, identifying opportunities for optimization and performance improvement.
- Prepare reports with insights and recommendations for the team and management.
- Monitor the budget allocated to campaigns, ensuring the best possible return on investment.
- Stay up to date on trends and developments in the digital marketing landscape.
- Collaborate with other areas of the company, such as Creative, BI and Sales, to align strategies and objectives.
- Participate in meetings and presentations to share results and discuss next steps.
- Contribute to team development by sharing knowledge and best practices in the field.
- Continuously pursue process improvements and better results for performance media campaigns.
Requirements
What you’ll need- Degree in Marketing, Advertising, Business Administration or related fields.
- Proven experience managing paid media.
- Knowledge of on-page SEO and familiarity with off-page SEO.
- Strong data analysis skills and metrics-driven decision making.
- Proactive, organized, and effective communication skills.
Benefits
Comp & perks- Health insurance
- Dental insurance
- Christmas hamper
- Parking
- Career development plan
- Canteen
- Life insurance
- Meal allowance
- Transportation allowance
- Education assistance
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid media strategiesGoogle AdsFacebook AdsLinkedIn Adsdata analysison-page SEOoff-page SEOmetrics-driven decision makingcampaign optimizationperformance improvement
Soft Skills
proactiveorganizedeffective communicationcollaborationteam developmentknowledge sharingpresentation skillsreportingbudget monitoringprocess improvement
Certifications
degree in Marketingdegree in Advertisingdegree in Business Administration