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About the role
Key responsibilities & impact- Lead the planning and execution of CRM strategies focused on acquisition, engagement, and retention
- Design communication journeys and automated communication workflows focused on customer experience
- Analyze campaign performance and provide strategic recommendations
- Work with advanced segmentation and personalized communications
- Run tests and continuous optimization initiatives
- Collaborate with data, technology, creative, and business teams
- Support the development of processes, best practices, and CRM governance
Requirements
What you’ll need- Strategic mindset and strong analytical skills
- Proactive, solution-oriented profile with problem-solving skills
- Good communication and influencing abilities
- Ability to organize and manage tasks autonomously
- Collaborative, comfortable working with diverse stakeholders
- Familiarity with CRM platforms and marketing automation is desirable
- Knowledge of lifecycle structures, segmentation, and retention strategies
- CRM KPIs, campaign performance metrics, and A/B testing
- Integration of data, channels, and communication journeys
Benefits
Comp & perks- Health insurance — 100% company-covered (employee and dependents)
- Dental coverage
- Meal or food allowance with no employee deduction
- Life insurance
- Private pension plan
- Welhub
- Employee stock purchase option at a discount
- Pharmacy discounts
- Childcare assistance
- Partnership with language schools
- Enhanced maternity and paternity leave
- Annual performance bonus (PPR)
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
CRM strategiescampaign performance analysisadvanced segmentationautomated communication workflowsA/B testinglifecycle structuresretention strategiesCRM KPIscontinuous optimization
Soft Skills
strategic mindsetanalytical skillsproblem-solving skillscommunication abilitiesinfluencing abilitiesorganizational skillscollaborativeautonomous task management
