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Accenture

Mid/Senior CRM Analyst, Advanced English

Accenture

Lead CRM strategies focusing on client engagement and retention at Accenture. Analyze performance, structure automated journeys, and collaborate with data and tech teams in São Paulo.

Posted 6/6/2026full-timeSão Paulo • 🇧🇷 BrazilSeniorWebsite

About the role

Key responsibilities & impact
  • Lead the planning and execution of CRM strategies focused on acquisition, engagement, and retention
  • Design communication journeys and automated communication workflows focused on customer experience
  • Analyze campaign performance and provide strategic recommendations
  • Work with advanced segmentation and personalized communications
  • Run tests and continuous optimization initiatives
  • Collaborate with data, technology, creative, and business teams
  • Support the development of processes, best practices, and CRM governance

Requirements

What you’ll need
  • Strategic mindset and strong analytical skills
  • Proactive, solution-oriented profile with problem-solving skills
  • Good communication and influencing abilities
  • Ability to organize and manage tasks autonomously
  • Collaborative, comfortable working with diverse stakeholders
  • Familiarity with CRM platforms and marketing automation is desirable
  • Knowledge of lifecycle structures, segmentation, and retention strategies
  • CRM KPIs, campaign performance metrics, and A/B testing
  • Integration of data, channels, and communication journeys

Benefits

Comp & perks
  • Health insurance — 100% company-covered (employee and dependents)
  • Dental coverage
  • Meal or food allowance with no employee deduction
  • Life insurance
  • Private pension plan
  • Welhub
  • Employee stock purchase option at a discount
  • Pharmacy discounts
  • Childcare assistance
  • Partnership with language schools
  • Enhanced maternity and paternity leave
  • Annual performance bonus (PPR)

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM strategiescampaign performance analysisadvanced segmentationautomated communication workflowsA/B testinglifecycle structuresretention strategiesCRM KPIscontinuous optimization
Soft Skills
strategic mindsetanalytical skillsproblem-solving skillscommunication abilitiesinfluencing abilitiesorganizational skillscollaborativeautonomous task management