Category Manager – Haibike

Accell Group

Strategic Category Manager for Haibike developing product and innovation roadmaps. Collaborating with cross-functional teams for successful go-to-market execution in cycling industry.

Posted 6/19/2026full-timeSchweinfurt • 🇩🇪 GermanyJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Develop and maintain the annual model planning, including off-cycle or demand-driven product introductions.
Represent the brand’s product line-up and new product introductions (NPIs); act as the go-to person for internal stakeholders and create supporting materials as needed.
Define innovation priorities in collaboration with the Brand Manager; manage the product and innovation roadmap.
Brief product teams and support the development of new product concepts aligned with brand and market needs.
Provide the Brand Team with proposals to improve the current offering, develop product and consumer pricing strategies, reduce complexity, and support innovation.
Act as gatekeeper and owner of the innovation process; maintain timelines, manage deliverables, and align internal stakeholders.
Work closely with Strategy & Operations to make decisions based on consumer insights, retail performance, sales data, and market feedback.
Coordinate with cross-functional teams to align product strategies with marketing, sales, and operational plans.

Requirements

What you’ll need

A Bachelor’s degree in Marketing, Business, Industrial Design, or a related field.
A few years of experience in a product or category management role, ideally in the bike or e-bike industry.
Strong affinity with cycling and a good understanding of technical and product developments, pricing, and innovation processes.
Candidates from broader consumer goods industries with a strong passion for cycling are also encouraged to apply.
A structured, process-oriented mindset with strong analytical and anticipatory skills.
The ability to manage multiple projects, priorities, and timelines with confidence.
Fluency in English and German.
Willingness to travel across Europe as part of the role.

Benefits

Comp & perks

Further details on local benefits will be shared during the recruitment process.

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Applicant Tracking System Keywords

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Hard Skills & Tools

product managementcategory managementinnovation processespricing strategiesconsumer insightsretail performance analysismarket feedback analysisproject managementdata analysis

Soft Skills

analytical skillsanticipatory skillsprocess-oriented mindsetproject prioritizationcommunication skillscollaborationstakeholder managementorganizational skills

Certifications

Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Industrial Design