Performance Marketing

• Build a rapid creative engine: Create simple systems for producing and iterating video, UGC, static, and AI-driven creative at high speed
• Translate performance insights into creative: Study winning ads, break down hooks and formats, and apply those learnings to new concepts
• Produce short-form video end-to-end: Shoot, script, edit, and optimize UGC and native video for Meta, TikTok, and Reels
• Design polished static creative: Create clean, on-brand graphics and image ads that drive performance
• Localize creative: Build city/county-specific variations to improve relevance and conversion
• Source and direct creators: Identify, brief, and collaborate with UGC creators and influencers
• Support organic social: Produce simple, trend-aligned content for IG & TikTok
• Use AI tools to scale output: Leverage Veo, Sora, Midjourney, Figma AI, and Canva
• Work within Growth: Operate as a core member of the Growth team, partnering directly with the VP of Growth (Jason Martin)

Paid Social Creative Producer

Enterprise Demand Generation Manager

Paid Media Manager

Demand Generation Manager

Business Performance Optimization Consultant, Revenue Integrity