Senior Business Deployment Analyst, Commercial
Stryker
ERP
Data and Audience Activation Analyst
AAA Life Insurance Company
full-time
Posted on:
Location Type: Hybrid
Location: Livonia • Missouri • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
CloudOracleSQLTableau
About the role
- Collect, organize, and manage campaign data from various touchpoints using tools such as Adobe Campaign, Salesforce Marketing Cloud, or Iterable.
- Create refined audience segments based on demographic, behavioral, and transactional data.
- Leverage generative AI tools (e.g., ChatGPT, Salesforce Einstein, Adobe Sensei) to automate routine marketing operations, generate dynamic content, recommend optimizations, and reduce manual effort.
- Evaluate campaign performance using tools such as Power BI, Tableau, or native analytics platforms.
- Design and maintain dashboards and automated reports. Present actionable insights to marketing and business stakeholders to drive strategic decisions.
- Collaborate with stakeholders to iterate on segmentation, messaging, and cadence strategies. Recommend continuous improvements using experimental design (e.g., A/B testing, holdout groups).
- Partner with MarTech and Data Engineering teams to connect campaign systems with CDPs, CRMs, and data lakes for an integrated view of customer data.
- Stay current with marketing technology trends, including generative AI, machine learning, and customer data platforms (CDPs).
Requirements
- Bachelor’s degree in Marketing, Data Science, Business, or a related field preferred.
- 3–5 years of experience in marketing analytics, marketing operations, or campaign execution roles.
- Demonstrated ability to work with tools such as Adobe Campaign, Salesforce Marketing Cloud, Oracle Responsys, Iterable, or Adobe Journey Optimizer.
- Hands-on experience with SQL, Excel, and data visualization platforms (e.g., Power BI, Tableau).
- Familiarity with generative AI technologies and their application in marketing workflows.
- Experience analyzing campaign performance across channels (email, display, direct mail, social, etc.).
Benefits
- Comprehensive medical, dental, and vision coverage starting from your first day.
- Employer 401k match and employer contribution to a pension plan.
- Generous PTO and paid parental leave to support your family needs.
- Opportunities for associate engagement in various social programs and community involvement initiatives backed by the company.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SQLExcelA/B testingdata visualizationcampaign analyticsaudience segmentationmarketing operationsgenerative AImachine learningexperimental design
Soft skills
collaborationcommunicationstrategic decision-makingproblem-solvinganalytical thinking
