Senior Email Marketing Specialist

AAA Life Insurance Company

Senior Email Marketing Specialist managing and optimizing email acquisition campaigns for AAA Life Insurance. Leading the performance analysis and technical development of email marketing strategies.

Posted 5/13/2026full-timeLivonia • Missouri • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Partner with internal and external teams to lead all aspects of email campaign management including strategy, technical and creative development, proofing, deployment and monitoring
Conduct quality assurance testing on email messages; ensure tracking links, images, subject lines, and segmentation links function properly; verify email renders correctly across various email clients; manage deliverability
Partner closely with IT Development team to troubleshoot technical issues and design, build, and implement new functionality that enables continued growth of email programs
Lead the effort to expand into other one-to-one communication channels including SMS programs
Monitor and analyze email campaign performance using key metrics
Generate reports on campaign performance and provide actionable insights for continuous improvement
Identify new programs, optimizations, and opportunities to grow the business through the development and management of new email marketing strategies
Provide consultation and recommendations to business stakeholders regarding email best practices, industry standards and regulations
Lead AAA Life’s email experimentation practice across the entire lifecycle from hypothesis development to test execution and measurement
Conduct extensive testing and analysis of email marketing efforts including delivery time, creative layout, messaging, subject line testing, and segmentation performance to develop best practices for ongoing email campaigns

Requirements

What you’ll need

Bachelor’s degree in Marketing, Advertising, Communications, Business or similar field of study
Minimum of ten (10) years of professional experience in digital marketing or email marketing
Five (5) years of hands-on experience writing campaign workflows in Adobe Campaign
Advanced knowledge and understanding of email and deliverability best practices, segmentation and personalization
Proficient in HTML, CSS, and JavaScript development for email design and customization
Experience leading an email experimentation practice across the full testing lifecycle
Experience integrating email programs with other direct channels including but not limited to direct mail, search, display, and social media
Proficient in Microsoft Excel, PowerPoint, and Word
Knowledge of relevant regulations and compliance requirements (e.g. CAN-SPAM, GDPR).

Benefits

Comp & perks

Flexible work arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

email campaign managementquality assurance testingHTMLCSSJavaScriptAdobe Campaignemail deliverabilitysegmentationpersonalizationemail experimentation

Soft Skills

leadershipcommunicationconsultationanalytical skillsstrategic thinkingcollaborationproblem-solvingcreativityattention to detailreporting