Director, Customer Engagement
AAA Life Insurance Company
full-time
Posted on:
Location Type: Office
Location: Livonia • Missouri • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Operating within the core values and operating principles of the organization
- Spearhead the design, governance, and execution of a robust, omni-channel engagement strategy
- Ensure all communications reflect the AAA Life brand values
- Serve as the brand steward for all member-facing communications across channels
- Lead the development, standardization, and ongoing refinement of brand voice
- Oversee creative development for engagement campaigns
- Provide strategic oversight of day-to-day campaign execution
- Partner closely with Marketing, Distribution, Compliance, Legal, New Business, Technology, Claims, and Operations
- Track, analyze, and report on campaign performance
- Champion a test-and-learn culture that encourages experimentation, iteration, and continuous improvement
Requirements
- Bachelor’s in Business, Communications, Marketing, or a related field; Master’s degree preferred
- 10+ years of experience in customer lifecycle communications, CX, marketing automation, CRM, or member engagement roles
- Proven success implementing or managing omni-channel engagement platforms with measurable impact on customer behavior and retention
- Strong understanding of segmentation, A/B testing, journey orchestration, creative development, and communication compliance
- Demonstrated experience managing teams, influencing cross-functional leaders, and driving enterprise alignment
- Strong analytical and presentation skills; able to translate complexity into actionable insights
Benefits
- Health insurance
- 401(k)
- Paid time off
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
customer lifecycle communicationsmarketing automationCRMomni-channel engagement platformssegmentationA/B testingjourney orchestrationcreative developmentcommunication compliancecampaign performance analysis
Soft skills
leadershipinfluencingcross-functional collaborationanalytical skillspresentation skillsstrategic oversightcommunicationteam managementexperimentationcontinuous improvement
Certifications
Bachelor’s degreeMaster’s degree