Director, Customer Engagement Platform
AAA Life Insurance Company
full-time
Posted on:
Location Type: Office
Location: Livonia • Missouri • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Operating within the core values and principles of the organization, The Director of Customer Engagement is a transformative leadership role responsible for defining and delivering AAA Life’s member communication journey.
- Spearhead the design and implementation of a robust, omni-channel engagement strategy.
- Own the implementation and ongoing management of AAA Life’s forthcoming member engagement platform.
- Build a scalable strategy for outreach via text, email, phone, and mail.
- Partner cross-functionally to ensure the right message reaches the right member at the right time.
Requirements
- Bachelor’s in Business, Communications, Marketing, or a related field.
- Masters’ Degree preferred.
- 10+ years of experience in customer lifecycle communications, customer experience, marketing automation, or related disciplines—preferably with experience in financial services, insurance, or other regulated industries.
- Proven success implementing or managing omni-channel engagement platforms with measurable impact on customer behavior and retention.
- Strong understanding of customer segmentation, A/B testing, journey orchestration, and communication compliance.
- Demonstrated leadership experience with the ability to manage a team, drive alignment across functions, and influence senior stakeholders.
- Strong communication and analytical skills; able to synthesize complex concepts into actionable insights and strategies.
- Experience managing vendor relationships and platform rollouts is preferred.
Benefits
- Reasonable accommodations will be made for otherwise qualified applicants as needed to enable them to fulfill these requirements.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
customer lifecycle communicationscustomer experiencemarketing automationomni-channel engagement platformscustomer segmentationA/B testingjourney orchestrationcommunication compliance
Soft skills
leadershipteam managementcross-functional collaborationinfluencing senior stakeholderscommunication skillsanalytical skillsstrategic thinking