3Core Systems, Inc

Lead-to-Order Technical Architect

3Core Systems, Inc

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Location Type: Remote

Location: United States

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Job Level

Senior

Tech Stack

AzureERPSQL

About the role

  • Own the technical architecture across the full funnel: Lead Generation, Lead Nurturing, MQL, SQL, Opportunity, Quote, Order, Invoice
  • Design scalable solutions that connect HubSpot with Microsoft Dynamics 365 and downstream systems.
  • Define lifecycle stages, lead scoring models, and routing logic across systems.
  • Ensure alignment between marketing, sales, and finance data models.
  • Identify automation opportunities across the funnel using AI and advanced analytics.
  • Architect and optimize lead capture mechanisms (forms, landing pages, campaign integrations).
  • Design and implement advanced lead scoring frameworks (behavioural, demographic, firmographic, predictive scoring).
  • Enable automated lead nurturing journeys and intelligent segmentation strategies.
  • Define marketing attribution models and performance tracking dashboards.
  • Architect funnel reporting and conversion analytics across the lifecycle.
  • Ensure clean handoff processes between MQLs and SQLs within HubSpot and Microsoft Dynamics 365.
  • Apply AI-driven insights to improve targeting, personalization, and funnel conversion rates.
  • Architect HubSpot Marketing Hub and Sales Hub solutions aligned with enterprise revenue architecture.
  • Design and govern bi-directional data synchronization between HubSpot and Microsoft Dynamics 365.
  • Define workflows, automation rules, lifecycle stages, custom objects, and reporting frameworks.
  • Implement multi-touch attribution and campaign performance measurement.
  • Leverage HubSpot’s AI capabilities for content optimization, predictive lead scoring, and automation enhancements.
  • Optimize segmentation, reporting, and campaign intelligence using AI-powered insights.
  • Architect solutions within Microsoft Dynamics 365 Sales / Customer Engagement.
  • Design CPQ frameworks including pricing logic, discount governance, bundling, and approval workflows.
  • Define order orchestration and ERP integration strategies (e.g., Dynamics 365 Finance & Operations).
  • Ensure seamless data flow from Closed-Won opportunities into order and billing systems.
  • Support subscription models and recurring revenue scenarios.
  • Leverage AI capabilities within Dynamics (e.g., sales insights, forecasting intelligence, Copilot features) to improve sales effectiveness and pipeline visibility.
  • Define API-first and event-driven integration strategies across HubSpot, Dynamics 365, ERP, and billing systems.
  • Establish data governance and master data management standards across the funnel.
  • Prevent duplication and ensure clean synchronization between marketing and CRM systems.
  • Partner with analytics teams to enable revenue intelligence and predictive modeling.
  • Design data models that support machine learning and AI-driven insights.
  • Define middleware architecture (MuleSoft, Boomi, Azure Integration Services).
  • Evaluate and incorporate modern AI tools (e.g., generative AI, copilots, workflow automation agents) to enhance system performance, documentation, solution design, and operational efficiency.
  • Establish architecture blueprints for marketing and revenue systems.
  • Create reusable integration patterns and automation templates.
  • Conduct system health checks and scalability assessments.
  • Ensure compliance with data privacy regulations (GDPR, CAN-SPAM, etc.).
  • Mentor teams on best practices in architecture and AI-enabled productivity.

Requirements

  • 8+ years of enterprise systems architecture experience.
  • 5+ years of experience in Lead-to-Order / Marketing-to-Revenue processes.
  • Strong hands-on experience designing solutions in HubSpot (Marketing Hub & Sales Hub).
  • Strong experience with Microsoft Dynamics 365 Sales / Customer Engagement.
  • Deep understanding of:
  • Lead generation strategies
  • Funnel optimization
  • Lead scoring methodologies (including predictive scoring)
  • Lifecycle stage management
  • Campaign automation
  • Marketing attribution models
  • Experience integrating HubSpot with Microsoft Dynamics 365.
  • Expertise in API design and system integration.
  • Working knowledge of AI tools applied to marketing automation, CRM optimization, and revenue analytics.
  • Strong knowledge of revenue operations processes.
  • HubSpot certifications (Marketing Hub, Sales Hub, CMS Hub) preferred.
  • Microsoft Dynamics 365 certifications preferred.
  • Experience with Dynamics 365 Finance & Operations preferred.
  • Experience implementing AI-driven marketing or sales intelligence solutions preferred.
  • Knowledge of subscription billing and SaaS revenue models preferred.
  • Experience with iPaaS platforms (MuleSoft, Boomi, Azure Integration Services) preferred.
  • TOGAF or similar architecture certification preferred.
  • Experience in high-growth or digital transformation environments preferred.
Benefits
  • Remote work options
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
enterprise systems architecturelead-to-order processesmarketing-to-revenue processessolution design in HubSpotMicrosoft Dynamics 365 Saleslead generation strategiesfunnel optimizationlead scoring methodologiescampaign automationAPI design
Soft Skills
mentoringcollaborationcommunicationproblem-solvinganalytical thinking
Certifications
HubSpot Marketing Hub certificationHubSpot Sales Hub certificationHubSpot CMS Hub certificationMicrosoft Dynamics 365 certificationTOGAF certification