Head of Digital

1st Formations

Head of Digital leading digital infrastructure and website performance at 1st Formations. Responsible for SEO, CRO, and analytics to drive growth and user experience.

Posted 7/9/2026full-timeCovent Garden • 🇬🇧 United KingdomLead💰 £90,000 - £120,000 per yearWebsite

About the role

Key responsibilities & impact

Take overall accountability for the performance, reliability, and growth of BSQ Group's website portfolio
Ensure all websites are optimised for speed, UX, accessibility, and conversion across desktop and mobile
Manage the expansion from 4 to 6 websites, including planning, delivery, and ongoing performance management
Own design and front-end delivery in collaboration with shared designers and developers
Lead the SEO Director and Technical SEO Specialist to deliver measurable organic growth
Set the technical SEO roadmap including site architecture, crawlability, indexation, and schema
Ensure alignment between technical SEO and the content strategy led by the Head of Marketing
Stay ahead of algorithm changes and search landscape shifts, adapting strategy accordingly
Own the CRO programme across all websites — hypothesis generation, A/B testing, and implementation
Work closely with designers, developers, and the data team to build and prioritise a testing roadmap
Drive improvements in on-site conversion metrics and funnel efficiency
Own the analytics infrastructure — ensuring accurate, reliable tracking across all digital properties
Build dashboards and reporting frameworks that give the business a clear view of performance
Partner with the Head of Marketing to create a joined-up view of the full customer acquisition journey
Translate complex data into clear commercial insight for senior stakeholders
Own and evolve the digital tools and technology stack, ensuring it supports business growth
Identify, evaluate, and implement platforms and tooling to improve operational efficiency and performance
Maintain governance and documentation of systems, integrations, and data flows
Work with the design and development teams.
Work closely with the product team to ensure clear boundaries and effective handoffs between digital and product
Contribute to ecommerce strategy and growth planning at a senior level

Requirements

What you’ll need

Significant hands-on experience in a digital, ecommerce, or growth-focused environment
Proven website ownership experience - understanding of UX, front-end delivery, and website performance at depth
Strong SEO knowledge - able to lead and challenge both strategic and technical SEO specialists
Experience owning or leading CRO programmes with demonstrable results
Highly data-literate: experienced with analytics platforms (GA4, Looker Studio, or similar) and attribution modelling
Ecommerce background - understands transactional funnels, on-site conversion, and digital acquisition
Experience managing or working alongside designers and front-end developers
Ability to manage multiple websites or digital properties concurrently
Marketing literacy - understands content, paid media, and affiliate well enough to collaborate effectively with the Head of Marketing
Experience with technical integrations, APIs, or web development fundamentals
Familiarity with company formation, legal services, fintech, or similar regulated/niche verticals

Benefits

Comp & perks

Competitive salary and comprehensive benefits package
Hybrid working model
Real opportunities for progression as the business scales
The chance to influence both customer experience and product development
A culture that values ownership, impact, and continuous learning

ATS Keywords

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Hard Skills & Tools

SEOCROAnalytics PlatformsA/B TestingWebsite OwnershipFront-End DeliveryData TrackingAttribution ModellingDigital AcquisitionTechnical Integrations

Soft Skills

CollaborationLeadershipCommunicationStrategic ThinkingProblem Solving