Director, Performance & Paid Media – AI-Native

1Password

Director of Performance Marketing responsible for paid strategies and team performance at 1Password. Focused on B2B demand generation and leveraging AI for innovative marketing approaches.

Posted 5/20/2026full-timeRemote • California • 🇺🇸 United StatesLead💰 $168,000 - $252,000 per yearWebsite

About the role

Key responsibilities & impact

Lead a team of high performers running the paid programs
Generate demand across IT, Security, and Engineering buyer personas
Set the long-term strategic direction for paid channels
Champion an AI-forward culture across the team
Ensure performance marketing investments are aligned with business objectives

Requirements

What you’ll need

10+ years in B2B performance marketing or demand generation
Demonstrated results using AI in a marketing context
Proven success scaling paid programs in B2B SaaS
Deep channel expertise across paid social, paid search, programmatic, content syndication, and traditional media
Experience managing inside a sales-assisted or enterprise GTM motion
A history of building teams that grow, retain top talent
Experience with AI agent frameworks or LLM-powered marketing workflows

Benefits

Comp & perks

health, dental, 401k and many others
generous paid time off
equity grant
participation in our incentive programs

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B performance marketingdemand generationAI in marketingpaid programspaid socialpaid searchprogrammaticcontent syndicationtraditional mediaAI agent frameworks

Soft Skills

leadershipteam buildingtalent retentionstrategic directionchampioning culture