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Senior Digital Customer Success Campaign Manager
1PasswordSenior Digital Customer Success Campaign Manager driving digital customer success initiatives at 1Password. Overseeing targeted campaigns across customer lifecycle with measurable impacts.
Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Own and evolve our digital customer success programs across the customer lifecycle.
- Design, build, and optimize targeted digital journeys that help customers move from onboarding through activation and beyond.
- Blend program strategy, campaign execution, analytics, experimentation, and cross-functional collaboration to deliver measurable customer impact at scale.
- Draft, edit, and optimize customer-facing communications, including email campaigns, journey messaging, and supporting content.
- Monitor program performance using metrics such as activation, deployment, engagement, retention, expansion, churn, and content interaction to evaluate effectiveness.
- Partner with Data, Product, Customer Success Operations, Customer Experience Content, and Voice of Customer teams to align digital programs with customer insights and business priorities.
- Use Artificial Intelligence tools and emerging technologies to accelerate campaign creation, analysis, experimentation, and optimization.
Requirements
What you’ll need- 6+ years of experience in Digital Customer Success, Customer Marketing, Lifecycle Marketing, Growth Operations, Customer Success Operations, Product-Led Growth, or a related Software as a Service environment.
- Demonstrated success building and owning lifecycle or digital success programs with measurable business impact.
- Experience creating scalable campaigns, workflows, or journeys rather than managing a book of business.
- Strong understanding of the customer lifecycle, including onboarding, activation, adoption, retention, expansion, renewal, and risk management motions.
- Ability to interpret customer and product signals, identify patterns, and translate them into clear campaign strategies and measurable interventions.
- Strong written and verbal communication skills, with the ability to create concise, effective messaging for different customer audiences and personas.
- Hands-on experience with tools such as Gainsight, Salesforce, Marketo, Outreach, or similar customer success and marketing automation platforms.
- Experience collaborating across Customer Success, Product, Support, Operations, Marketing, Content, and Data teams to ensure alignment across the customer journey.
- Comfort working in changing environments where teams are building new programs, processes, and operating models from the ground up.
- Preferred: experience using Artificial Intelligence tools to support program design, experimentation, and campaign optimization; experience with 1Password and/or cybersecurity is also valued.
Benefits
Comp & perks- Immediate participation in 1Password's benefits program (health, dental, 401k and many others)
- Generous paid time off
- Equity grant
- Participation in incentive programs
ATS Keywords
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Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Digital Customer SuccessCustomer MarketingLifecycle MarketingGrowth OperationsProduct-Led GrowthCampaign StrategyCustomer Lifecycle ManagementData AnalysisCustomer InsightsProgram Optimization
Soft Skills
Cross-functional CollaborationWritten CommunicationVerbal CommunicationAnalytical ThinkingAdaptabilityProblem SolvingCustomer FocusStrategic ThinkingCreativityInterpersonal Skills