Own the global marketing strategy and joint go-to-market planning for AWS and priority technology alliance partners
Build and execute integrated co-marketing campaigns including digital programs, events, content, webinars, marketplace initiatives, and field activation
Partner closely with AWS Alliance Managers and partner marketing counterparts to align on shared growth objectives
Drive measurable pipeline and revenue contribution through partner-sourced and partner-influenced initiatives
Manage AWS Marketplace marketing initiatives, including co-sell readiness, campaign development, and performance tracking
Develop joint messaging and value propositions in partnership with Product Marketing
Enable Sales and Field teams with partner-focused assets, campaigns, and activation toolkits
Track, report, and communicate performance metrics, pipeline impact, and ROI to stakeholders and executive leadership
Manage co-marketing budgets and MDF funds to maximize return on investment
Identify new opportunities within the AWS ecosystem (e.g., ISVs, marketplace promotions, industry campaigns) to expand reach and impact

Requirements

6+ years of experience in B2B marketing, with at least 3+ years focused on partner or alliance marketing
Proven experience working with AWS and/or hyperscaler ecosystems
Strong understanding of cloud marketplaces, co-sell programs, and ecosystem GTM motions
Demonstrated ability to drive measurable pipeline and revenue impact
Experience building and executing integrated marketing campaigns across digital and field channels
Strong cross-functional collaboration skills with Sales, Product Marketing, Demand Gen, and Alliances
Excellent project management and stakeholder management capabilities
Analytical mindset with experience tracking campaign performance and optimizing based on data
Exceptional written and verbal communication skills
Experience in cybersecurity or SaaS
Familiarity with AWS Partner Network (APN) programs and funding mechanisms
Experience managing global or multi-region campaigns

Benefits

immediate participation in 1Password's benefits program (health, dental, 401k and many others)
utilization of our generous paid time off
an equity grant
participation in our incentive programs

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B marketingpartner marketingintegrated marketing campaignscampaign performance trackingpipeline impactrevenue contributionco-sell programscloud marketplacesproject managementdata optimization

Soft Skills

cross-functional collaborationstakeholder managementanalytical mindsetwritten communicationverbal communication