Build a scalable field marketing framework, aligning regional programs to corporate demand generation and pipeline goals
Define and standardize “program in a box” templates for repeatable execution
Partner closely with Sales and RevOps to identify high-priority accounts and locations
Establish a marketing-led framework for audience and attendance strategy
Build quarterly and annual field plans and budgets that include executive experiences, customer expansion programs, and partner activations
Evolve sports marketing activations (e.g., NHL and NBA partnerships) into repeatable VIP experiences
Define and execute a marketing-led strategy for attendee acquisition and engagement
Evolve sports marketing activations into repeatable VIP experiences across Tier 1 and Tier 2 cities
Develop pre-, during-, and post-event engagement strategies that convert attendance into pipeline
Oversee the team responsible for operational execution and attendee experience
Scale regional CISO round table events, third-party forum sponsorships, and thought leadership events
Select regional IT security event sponsorships that align to 1Password’s brand and demand generation objectives
Standardize execution through turnkey event kits
Build post-event incentive frameworks that drive re-engagement and accelerate opportunity generation
Collaborate with the partner leadership and partner marketing teams to identify opportunities for sponsored or jointly executed field marketing events
Launch joint customer and partner user groups, co-sponsored field activations, and better-together campaigns
Enable scalable partner-led field activations through plug-and-play templates and brand assets
Define KPIs that link every field activation to pipeline impact
Build reporting frameworks and dashboards that track performance across program types, regions, and personas
Analyze outcomes, surface insights, and continuously optimize tactics, budgets, and partner strategies
Build and lead a high-performing team. Coach and mentor direct reports
Build repeatable, automated customer journeys leveraging email, in-app messaging, knowledge base, community, and AI/automation

Requirements

10+ years of B2B marketing experience
Experience within a Cybersecurity SaaS company
Proven ability to design and scale repeatable field programs that align with enterprise sales motions
Demonstrated success running high-touch executive events that generate pipeline and deepen customer engagement
Strategic thinker with strong operational discipline who is able to move seamlessly between big-picture planning and flawless execution
Deep understanding of enterprise security or SaaS markets, and familiarity with buyer personas across IT, security, and C-suite
Highly collaborative, cross-functional leader who thrives working with sales, partnerships, and executives
Data-driven and outcome-oriented, with a focus on measurable business results
Willingness to travel frequently (25–40%) to oversee major activations

Benefits

immediate participation in 1Password's benefits program (health, dental, 401k and many others)
utilization of our generous paid time off
an equity grant
participation in our incentive programs

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B marketingfield marketingevent managementpipeline generationaudience engagement strategiesKPI developmentreporting frameworksdata analysiscustomer journey automationbudget management

Soft Skills

strategic thinkingoperational disciplinecollaborationleadershipcoachingmentoringcross-functional teamworkcommunicationproblem-solvingadaptability