
Principal Product Marketing Manager, Developer
1Password
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $203,000 - $305,000 per year
Job Level
Tech Stack
About the role
- Own product marketing for 1Password’s solutions supporting developers, DevOps/DevSecOps, and teams building internal tools or automated agents.
- Explain how developers—from senior engineers to non-traditional builders—use 1Password to securely build, deploy, and operate applications and automation.
- Articulate how 1Password secures identities, secrets, services, and machine-to-system access across modern software delivery.
- Position capabilities such as secrets management, service identity, agent provisioning, and infrastructure integrations as foundational to secure development.
- Build demos, sample apps, and open-source modules that showcase 1Password developer workflows.
- Partner with Product to understand use cases across DevOps, platform engineering, automation, and modern application development.
- Work with Product and Engineering to bring new features to market with strong, differentiated value for technical audiences.
- Build go-to-market plans that resonate with developers, DevOps/DevSecOps teams and technical decision-makers.
- Support Sales, Customer Success, and Enablement by connecting technical capabilities (e.g. identity, secrets, automation controls) to clear customer outcomes.
- Translate complex topics such as secrets management, machine identity, privileged access, automation governance, and agent-driven workflows into simple, compelling messaging.
- Shape thought leadership around the two major customer challenges:
- - Discovering and securing developer-driven or shadow automation projects, including new agents and internal tools.
- - Enabling every developer to become a secure developer, regardless of experience level or tooling.
- Participate in developer communities, technical forums, and industry events to grow 1Password’s presence in the developer ecosystem.
- Provide insight into how engineering, platform, and security teams adapt their workflows as internal development, automation, and agent-driven processes accelerate.
Requirements
- 8+ years of B2B SaaS product marketing experience, with 5+ years in developer tools, DevOps/DevSecOps, platform engineering, identity, or security categories.
- Experience engaging with developer communities or contributing to developer evangelism programs.
- Hands-on experience with developer-facing technologies (SDKs, APIs, CLIs, cloud-native tooling, open-source tools).
- Strong track record marketing technically deep products, including:
- - identity and access management
- - secrets management
- - machine/service identity
- - CI/CD and automation tooling
- - cloud-native application architectures
- - DevOps/DevSecOps practices
- Deep understanding of modern development workflows and how developers and platform teams adopt tools.
- Background in creating thought leadership for new or rapidly evolving technical spaces.
Benefits
- immediate participation in 1Password's benefits program (health, dental, 401k and many others)
- utilization of our generous paid time off
- an equity grant
- participation in our incentive programs
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B SaaS product marketingdeveloper toolsDevOpsDevSecOpsidentity managementsecrets managementmachine identityCI/CDautomation toolingcloud-native application architectures
Soft skills
communicationthought leadershipcollaborationtechnical evangelismcustomer engagementmessagingcommunity engagementproblem-solvingadaptabilitymarketing strategy