1848 Ventures, backed by Westfield

Founding Growth Marketer – SPCloser

1848 Ventures, backed by Westfield

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Join as the first dedicated marketing hire, helping build a B2B Saas company serving SMB in-home sales teams.
  • Drive go-to-market strategy, validating demand, and shaping the SPCloser brand.
  • Own growth end-to-end – from positioning and messaging to reporting on acquisition, activation, and revenue.
  • Collaborate cross-functionally to test early hypotheses, learn quickly, and build repeatable growth engines from the ground up.
  • Design and run experiments that drive customer acquisition and activation across PLG and founder-led sales channels.
  • Own the self-serve sign-up and onboarding funnel, running experiments to improve activation, time-to-value, and trial-to-paid conversion.
  • Interview customers and prospects to understand workflows, objections, and language – and turn insights into messaging and campaigns.
  • Run a steady cadence of small experiments across website, email, and in-product touchpoints, doubling down on what works.
  • Set up and maintain a lightweight but reliable growth stack (Webflow, HubSpot, analytics) to track the funnel and guide decisions.
  • Test and scale a focused mix of paid channels (Google, Meta, LinkedIn) using freelancers or agencies where it adds leverage.
  • Define and refine ICPs and buying journeys across self-serve and sales-assisted paths to keep marketing, product, and sales aligned.
  • Use product usage and CRM data to identify high-intent signals and trigger lifecycle campaigns.

Requirements

  • 5+ years in growth, demand generation or full-stack B2B Saas marketing including experience as first or early marketing hire working closely with founders.
  • A scrappy, experiment-driven marketer who thrives in early-stage ambiguity and turns data, insights, and creativity into scalable growth.
  • Energized by building from scratch and comfortable prioritizing ruthlessly with limited time and budget.
  • A hands-on individual contributor who loves writing copy, building landing pages, setting up workflows, and digging into dashboards.
  • Strong bias to action – you’d rather ship a good-enough experiment and learn than polish a campaign for months.
  • Fluent with AI-powered marketing tools.
  • Comfortable with HubSpot or similar CRMs, including automation, email, analytics, and lifecycle management.
  • Experienced working with freelancers, designers, and content partners in fast-moving environments.
  • Proven track record creating high-performing content across blog, social, email, and ad channels.
  • Analytical mindset – comfortable with A/B testing, funnel analysis, and KPI reporting.
  • Strong communicator with excellent writing, editing, and presentation skills.
  • Team-oriented, adaptable, and energized by building something new from the ground up.
Benefits
  • EQUAL OPPORTUNITY EMPLOYER
  • Celebrates diversity and is committed to inclusion

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
growth marketingdemand generationB2B SaaS marketingA/B testingfunnel analysisKPI reportingcopywritinglanding page developmentworkflow setupdata analysis
Soft skills
experiment-drivenstrong communicatoradaptableteam-orientedcreativeanalytical mindsetprioritizationproblem-solvingcollaborationself-starter